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026 Future Capital

About this Episode

It was an absolute pleasure for me to talk to Dr Janez Potočnik about the state of our natural resources, and how we understand capital today, and what must change if we are to sustain life on our planet.

Dr Potočnik is a leading authority on the economics of sustainability, and it was truly an honour to learn from him in this session. He is a Doctor of Economics from the University of Ljubljana. In July 1994, he was appointed Director of the Institute of Macroeconomic Analysis and Development of the Republic of Slovenia.

In April 1998, the Government of the Republic of Slovenia appointed Dr Potočnik for the Head of Negotiating Team for Accession of the Republic of Slovenia to the European Union.

From June 2000 to December 2000, he was also the acting director of Government Office for European Affairs.

In June 2001, he was appointed a Minister Councillor at the Office of the Prime Minister Drnovšek. On January 24, 2002, the Government of the Republic of Slovenia appointed him for the Minister without portfolio responsible for European Affairs.

From 1991 until 2004 Dr Potočnik has also been an assistant professor at the Faculty of Law at the University of Ljubljana, where he lectured statistics and economy.

Dr Potočnik became a Member of the European Commission on May 2004.

From 2010 - 2014 he took on a second full mandate as Member of the European Commission responsible for Environment.

In 2014 he was appointed a Co-Chair of International resource Panel hosted by United Nations Environment Programme.

In the same month he was also appointed as a Chairman of The Forum for the Future of Agriculture and a chair of the RISE foundation.

He is also a Member of the European Policy Centre's Advisory Council. From April 2016, from the very beginning, he is a Partner in SYSTEMIQ.

From early 2020 he is a president of the ThinkForest and a special advisor to the Commissioner for Environment, Oceans and Fisheries Virginijus Sinkevičius.

In May 2008, he was awarded the honorary degree of Doctor of Science by London Imperial College (UK). In March 2009, he received the honorary degree from Ghent University (Belgium). In May 2016, he was awarded the honorary degree of Doctor of Science in Economics and Business Administration by Aalto University (Finland).

In September 2013, he received the United Nations' 2013 Champions of the Earth Award for the Efforts to Promote Resource Efficiency and Reduce Food Waste in European Union.In March 2014, the Catalan Association of research entities awarded him with The ACER Award for the visionary contributions and leadership that made possible the European Research Council (ERC).

December 2014, the European Environmental Bureau (EEB) awarded him the Twelve stars for the environment Award for his science-based approach to promoting environmental sustainability. In January 2015 during World Economic Forum he was as a first one awarded Circular Economy Leadership Award by the Forum of Young Global Leaders and Fortune. In November 2015, the Carlowitz Society awarded him the Hans-Carl-Von-Carlowitz Award for courageous, open minded, and international work for promoting the idea of the circular economy in Europe.

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Episode Notes

Recently on my podcast, I hosted Dr Janez Potočnik who has been a prominent voice and strategist in the path to development of circular economic business principles in the European Union and around the world.Outline of the challenge

The International Resource Panel co-chaired by Janez recently released the global resources outlook, a comprehensive study of resource management.

The report reveals that global resource use has more than tripled in the last 50 years.

Global material demand per capita grew from 7.4 tonnes in 1970 to 12.2 tonnes per capita in 2017, which means almost doubling in the last 50 years.

This suggests the majority of the “tripling” could be devoted to economic growth, and to a lesser extent, to the population growth, which is, of course, also important, but there is more to the story.

Material productivity (the efficiency of the use of materials, comparing to the unit of GDP) has been growing steadily to the year 2000 until it began to decline globally due to certain shifts of the production from countries which were more resource efficient, like European Union, Japan, to the countries which were less resource efficient, like for example, Indonesia, China, India, and others.

We currently need more resources or more materials per unit of GDP than we needed two decades ago, which is an interesting phenomenon.

It suggests that how we produce needs to be examined from a comprehensive lens, and not just cost, but also consider the environmental impacts in the value chain in the resource extraction and processing phase alone. The report found that more than 90% of global biodiversity loss and land related and water stress can be related to the use of the biomass contributing more than 80%.

Furthermore, 50% of global climate change impacts can also be explained through the environmental impacts in the resource extraction and processing phase and even one third of the air pollution health impacts.

To bring this home. If you are buying your car, parking it for its lifecycle without ever using it, you will already be causing one third of the pollution, because the resources need to be extracted and the car needs to be produced and that production and extraction of resources is already creating pollution.

Add into that picture the expected global population growth expected to be 9.7 billion at the middle of the century. This means that in one year on the planet we will have the additional population of Germany, and in four years the additional population of the United States of America.

This growth is happening in the least developed parts of the world who by right esteem to the same quality of life enjoyed in the US or within the EU.

The pressure on the use of natural resources in the future will be enormous, driving us to redesign our economies so that we may be more resilient. The Club of Rome shares that we moved from an empty world dominated by labour and infrastructure to a full world where our wellbeing now depends on how well we treat the environment.

In this context, we need to rethink the signals we are sending to the markets, because those signals currently say that we do not value resources, building up a debt with future generations.

The Politics of change

In politics time is needed, as well as a critical mass of support and understanding before changes take place and new more relevant policies become reality. The big issue facing corporations and governments is this idea of stranded assets, and the extent to which this will have an impact as we pivot away from them.

Yet, it is also key that we all understand the seriousness of the challenges facing us. The governance matters. For the first time in human history, we are the generation living in socio ecological space of planetary scope. We are so interconnected, interdependent that our fragility is very high, and which is also raising the importance of our individual and collective responsibility.

This does not even cover climate change, which has a material global impact, only that impact appears more distant, so it is harder to gather the critical mass for a reaction. If we want to reach the right decisions, then we must connect those who were responsible to solve the problems with those who have the instruments for a solution in their hands. There is a need for more co-operation across these goals, and across the interests of multiple stakeholders and complex and interconnected issues.

As for the circular economy, from a European perspective the union is vulnerable as it is a net importer of the natural resources; energy for example, so conserving resources and moving into the circular economy is a logical choice, and a competitive one, considering the economics. The unsustainable irrational or irresponsible use of natural resources is a major contributor to climate change, biodiversity loss, and air pollution.

Our Role as Consumers

Behaving in a responsible way, is our obligation, and has always been, although it has become more obvious and visible now. Getting consumers on board using market signals is key. We live in market economies, and consumers and producers are acting on market signals which do not price in the negative externalities. As a result, items that are by design healthier and more sustainable, have the appearance of costing more, which sends the wrong signal to both producers and consumers.

Defending the public interest through the regulation and public funding is creating confusion of producers and consumers in the market, particularly with the strength of the political lobbying. The cost of the public interest needs to factor in the market mechanics.

Nature has intrinsic value, and as such it seems counterintuitive to assign a cost to it, but if we do not assign a cost, we do not assign a value. This is no longer a distant future. In our lifetimes, we will experience much more dire consequences of failing to act. If you look to the data, on climate impact, biodiversity, pollution, health, it is not difficult to conclude that something is wrong. We have a moral obligation to evaluate these effects better and integrate them into the system guiding our lives or change the system.

Leveraging varying abilities to respond

Our ability to transition effectively to sustainability will fly or fall on the strength of our action on the social part of the story. There is currently so much inequality that it is practically impossible to talking about a full cost system without taking care of those who do not have access to food. The vicious circle can only be unlocked if we start seriously and sincerely dealing with the social part of the questions.

As we look at major players in our global market economy exploring colonization of the moon and mars on the premise that we can source minerals or carry out some of our more harmful processes there is not convincing. Exploration and curiosity guide the human spirit, but we first have a responsibility to the one earth we know we can save.

Tune into the episode here.

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025 The Eco Protection Squad

About this Episode

Cathy Mears-Martin is an environmental activist and author of a new series of children’s books, the ECO Protection squad. After travelling in Asia in 2016, Cathy became more aware of single use waste and began to research the problems and solutions linked to it.

Cathy co-founded a company green team and started an account called sustainable ideas to share advice and guidance She is a Keep Britain Tidy Ambassador and an Environmenstrual ambassador for the women’s environmental network.

Cathy quit her job in December 2019 to focus completely on her passion for a cleaner planet. She became a recycling advisor, and began work on the Eco Protection Squad, a team of super kids helping to save Terra – Mother Earth from Bill McGreedy and his band of Eco squashers I can’t wait to get my copy – can you?

Understanding the common misconceptions about recycling different plastic waste products, the lack of education on what really the Mobius loop symbols (found in plastic products) actually mean, and add the fact that some companies even abuse this ignorance when putting out plastic packaging, Keep Britain Tidy and Plastic Free Period Ambassador, Cathy Mears-Martin knew she had to do something about it.

Cathy knew that she had to help people make simple sustainable swaps with very little impact on their lifestyle. She also created this book to educate kids and adults about the impact of plastic and other wastes we create, make people more mindful of our environment and consciously care for Terra (Mother Earth) in a fun and easy way. 

Tune in to this episode as Cathy gives us a glimpse of the Eco Protection Squad characters towards the end, what to look forward to from the Eco Protection Squad, and where you can get them. 

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Episode Transcript

Katherine Ann Byam  0:02  

I can't wait to get my hands on a copy of this book. 

Cathy, welcome to where it is lunch.

Cathy Mears-Martin  0:05  

Thank you, Katherine, I'm so happy to be here. Thank you for having me.

Katherine Ann Byam  0:08  

It's wonderful to have you. So I really wanted to understand why you decided to start this project of the Eco Protection Squad. Tell us about that.

Cathy Mears-Martin  0:20  

This was a more recent thing. I started this in 2020, January 2020. But actually what led me to even getting on this journey of writing the book was back in 2016, when I suddenly became aware of plastic in my surroundings. And I happened to be in a completely different country which I was very fortunate to be in. It was in Cambodia. And I just remember being in this beautiful waterfall area and seeing some plastic bottles and some bags at the bottom of this waterfall. So I grabbed one of the bags, started putting the rubbish in and collecting it. And then also realising that there's this wicker basket that they used as a bin.

And it just started making me think more about rubbish and how it got to where it was, and what we can do about it. So when I returned back to the UK, I did a little bit of digging into our systems that we have in the UK. And realising how fortunate we are, first of all, that we have a recycling facility. And we have this process that we can use, but also how incredibly confusing it is to understand exactly what should be recycled.

 There are labels that have the Mobius loop which is the recycling symbol on everything, which people then think, "Oh, we can recycle this." But actually it comes down to what your council can even accept and what they've then got a chain to sell off to afterwards. So it's not as simple as "this item is recyclable." And that's something that ultimately I'm trying to want to help promote and working towards it does need to be a lot easier. So I knew how complicated this is by doing a bit of research.

And then I was fortunate enough to get a part-time recycling advisory role with Keep Britain Tidy where I was also meeting people who were struggling with recycling and talking to them about what they should or shouldn't put in the bins. But hearing their side of the story firsthand as well. It was just really insightful. And it just made me realise that there is education there. It's just incredibly difficult to find it. So I wanted to find a way to make that so simple for people to understand. And then together, we can all hopefully put pressure on the government and the companies to make it a lot easier for us.

Katherine Ann Byam  2:32  

Yeah, that's great because one of the things that I noticed about making my decisions about recycling is sometimes it has the Mobius loop. But it's not even saying that it is recycled. Sometimes it's actually telling you that it's not recyclable, but they have paid to be able to create this waste, right. So they've paid some kind of tax or fee to be able to create this plastic waste which is even more confusing.

Cathy Mears-Martin  2:57  

And basically, this idea behind the Mobius loop was to show that it could be recycled. And ultimately, most items can be recycled. It just depends on whether you've got the money to recycle it and whether it's even worth it. Which is why a company like Terracycle does an amazing job because they actually recycled the not commonly recycled items and turned them into new things such as park benches. But it's really not you're not recycling for life; you're degrading it as you go along. And even more complicated is plastic. There are seven different types of plastic but not everybody really knows or understands this.

So with the Mobius loop on a plastic item, it is especially if it's a hard plastic item. It might have a number inside it like a 1, 2,5, or 6 type of thing. And depending on that number denotes whether you can or can't recycle it. Now most councils can recycle plastic bottles, but they might not be able to recycle yoghurt tubs for example, even though they seem really similar. They're both hard plastics, clear trays that you get for mushrooms (not necessarily mushrooms) but fruit, or some veggie that's got that hard, clear tray. That's not recyclable everywhere either even though that's good quality plastic. So it's just, it's just incredibly complicated. And a bit mind blowing. But hopefully, I'm trying to make this really simple for people to just understand what you can and can't recycle and how we can then make it better for us moving forwards.

Katherine Ann Byam  4:23  

That's great. And tell us about the journey. So in 2020, January before any of the craziness started, you started this book. Tell us about your journey to make this book become a reality even through an incredible pandemic.

Cathy Mears-Martin  4:38  

So in hindsight, I'm not sure whether it was the right decision or not but I actually quit my job and I left. My last day was in December 2019. So knowing that I then obviously didn't have a guaranteed income, but obviously this is still pre-COVID was was exciting at the time. The reason I left my job was to pursue something that was more environmentally-friendly and I wanted to share my knowledge to a wider audience. And it was when I was chatting with my mother-in-law that we hit upon the idea of creating characters to portray certain aspects of waste, and then having them be the body team.

And then I created like this Goody team to counteract them to show people what you can do. So that started off in January, and I think my very first character, my very first two characters, were Single-Use Sally from the Eco Squashers and she's a hoot to write because she's really naughty. And Danny Do Gooder who is the team lead for the Eco Protection Squad. And he was kind of loosely based on my husband because his name was Dan so I kind of wanted to put that in the book. And he wears a cap.

Katherine Ann Byam  5:46  

It's great to tell us about these characters. Get into them for us.

Cathy Mears-Martin  5:51  

So the Eco protection squad are a team of super kids - a team of diverse super kids who are helping save Terra, Mother Earth from Bill McGreedy and his band of Eco Squashes. The Eco Protection Squads have characters such as I say the team lead Danny do-gooder. You've then got Plastic-Free Prival. She's the litter picking legend for the group. And she's also the defender of the group. You've got Recycling Romesh. He knows anything you could throw at him about recycling.

And you've got Reusable Ralph. He will always find a way to reuse an item and he is also the mischievous one from the group. So it's kind of like just - watch out in case he does something silly. Like you'll see in the book, he throws soda over his teammates to clean them off instead of using water because it was just fun. It's gonna be sticky for them but it was fun. And then the Eco Squashers. You've got Bill McGreedy who is in charge of them. He basically doesn't really care about anything.

He just wants to grow his bank accounts and make as much money as possible. And he's got characters such as Single-Use Sally, who every time she stomps her foot, she will shed plastic. And it's not just plastic. Sorry. It's any single-use item. She'll just shed it around and create extra waste. And she works really well with the toxic twins who are Gabbee Garbage and Larree Landfill. And they come around and the more rubbish that they eat, the bigger and slimier and stickier and smellier they get. And they're sort of like a duo. They'll always be seen together. But yeah, they're sort of really fun characters.

 There are more characters to be revealed in later books as well such as Turn The Tap Off Telly, and Willy Water Waste. And then you've got Energy Etsuko and Climate Change Harry. So there's always one on the good side. And there's a counteracting one on the bad side to sort of show you a way that is maybe currently happening. And a way to sort of give you tips and ideas for changes that you can make at home. That sort of means that you're being a little bit more eco-friendly, but probably not having a huge impact on your lifestyle. 

Katherine Ann Byam  7:58  

That's amazing. I love these characters. Tell us a little bit about maybe the one thing you would do differently now that you've been through this journey.

Cathy Mears-Martin  8:09  

To be honest, when I first tried to set this up, I decided that maybe I should try a crowdfunding scheme in order to help raise awareness and build up money for that. And that's because obviously, I wasn't able to work at the time. And it was a real struggle trying to get any type of job. I had to leave my flat and move home. And basically, I just wasn't able to raise the funds that I needed from crowdfunding. So instead, what I did was I actually just put it all on like a credit card.

And I'm now you know, I've taken a risk of myself. And I actually wish that I took that risk a bit earlier because there were obviously some expenses that I paid as a result of doing the crowdfunding side that I wish I could have kept and carried on doing it, just if I believed in myself a little bit sooner. So that's probably the biggest change that I would I would make,

Katherine Ann Byam  9:01  

And what was the most rewarding part of this journey for you?

Cathy Mears-Martin  9:05  

It's actually right now. I've had a couple of people join. And so every month there is a monthly mission that goes alongside what the characters are trying to achieve. And this month has been Recycling with Romesh. And it's just understanding your recycling at home a little bit better. And with these monthly missions, it's something that I'm running on social media where you can win a copy of my book and a litter picker. So I'm collaborating with a fantastic company called The Helping Hand Company and they've donated 12 litter pickers to me for this year, so one per month, which is incredible.

And it's actually just seeing a couple of people whom I don't recognise their names entering these entering their Recycling with Ramesh mission and it actually brought tears to my eyes when I saw them because it's just giving me such a buzz that people are enjoying it and that they're loving it, and the funny thing is I still haven't seen a copy of my finished printed book because I'm currently in the States. So anyone who's already received it by now has already seen it and played with it and used it more than me. Haven't seen it at all. So I've been told that the quality is excellent.

Katherine Ann Byam  10:16  

The pictures look amazing. And this book excites me really. I don't have kids, but I want to get my own copy as well. So I'm working to get that as well. So I guess my final question will be - why don't you share with the audience an excerpt from this book so that they can experience what this is like? 

Cathy Mears-Martin  10:36  

Okay. And excuse me if I do slightly different voices. I've got a section where we sort of slightly introduce Single-Use Sally. But to set the scene of the story in this very first book, Danny Do Gooder and Plastic Free Prival are going to a park to meet their friend Beth. But once they've sat there, there's more and more people that start joining in and coming and as a result, there's more and more litter that's created. So it's just sort of seeing how the Eco Squashes pop up and what happens. Okay, so are you ready?                                                                                                                             

"Before long, more and more people enter the park to enjoy the nice weather. This makes it busier, noisier and messier. Beth carries on chatting happily. But Danny is looking around. He begins to feel uneasy. Lots of people are littering. 

"Oh!" says Beth. "Did you hear they found a new frog species. How cool is that? I love those ribbiting slimy jumpers."

 "That's very cool!" says Danny distractedly. "The bins aren't full yet but a lot of rubbish is on the ground. There are drink cans, bottles, cigarette butts, wrappers, napkins, gloves, and lots and lots of masks." Danny jumps to his feet. He turns. “Prival, look around. With all this litter, we're likely to be attacked by the Eco Squashers.”

“Whoa!" Says Beth, looking around. “I don't understand where people don't put their rubbish in the bin or take it home with them, or even recycle it. The bin men will pick it up though, right?" Beth doesn't notice her napkin tugging free just as it's about to float off in the breeze. And she catches it and says "maybe, but it's not their responsibility to clean it up. We're all responsible for our own rubbish." She turns to Prival "Right?" "We need to prepare for the Eco Squashers. But before he could finish, a loud air passing cackle cut him off." And I'll end there really.

Katherine Ann Byam  12:38  

It sounds amazing Kathy. And I think you've been doing such a great job. It will be wonderful if people listening to this program can go and check you out. Tell them how they can find your book.

Cathy Mears-Martin  12:50  

Thank you so much. So you can just search ecoprotectionsquad.com. There's a specific website for them online. And they're also on Instagram at @ecoprotection.squad. And also on Facebook as well as the Eco Protection Squad. So I'm also on Twitter, actually. So you can find me through all those social media channels. But yes, just search online at www.ecoprotectionsquad.com.

Katherine Ann Byam  13:19  

Perfect. And your book is not available on Amazon. It's not available on normal channels at the moment?

Cathy Mears-Martin  13:26  

At the moment. No, that's a very conscious decision. And with the printed book, I am selling that directly at the moment or I am trying to source some independent bookshops that have the same ethics and ethos as the Eco Protection Squad. It's one of my top priorities. It's also why I chose this specific printer that I'm using as well because they're FSC approved.

They work with the Woodland Trust and they themselves actually also do litter picks, etc as well. They're called Ashley House and they've got some excellent green credentials. There is going to be an ebook. But that hasn't been released yet. And when that one gets released, there will be a version available for Kindle on Amazon and some of the other channels.

Katherine Ann Byam  14:10  

Perfect. Really great to know. Thanks Kathy so much for sharing these deep gems of gold with us. And I look forward to getting my own copy of the Eco Protection Squad very soon.

Cathy Mears-Martin  14:21  

Thank you very much Katherine. Thank you for having me.

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024 A Perspective on Strategy

About this Episode

We talked to Kaihan about the current strategy and innovation landscape, and what companies are doing to meet the trend and wider social expectations of them. Kaihan Krippendorff has made a commitment to helping organizations and individuals thrive in today’s era of fast-paced disruptive technological change.    He began his career with McKinsey & Company before founding the growth strategy and innovation consulting firm Outthinker. His growth strategies and innovations have generated over $2.5B in revenue for many of the world’s most recognizable companies including BNY Mellon, Citibank, L’Oréal, Microsoft, and Viacom. A best-selling author of five books, most recently the Edison Award nominated,  Driving Innovation From Within: A Guide for Internal Entrepreneurs.  

He is a member of the prestigious Thinkers50 radar group – A global selection of the top 30 management thinkers in the world to look out for. Thinkers50 also recognized Kaihan as one of the 8 most influential innovation thought leaders in the world considering him for a Distinguished Achievement Award in Innovation – given to the person in the world that has contributed the most to the world’s understanding of innovation in the past two years. Kaihan is currently ranked the Thinkers360 #1 Global Innovation Thought Leader and the Thinkers360 #1 Global Business Strategy Thought Leader in 2019. 

Kaihan also founded The Outthinker Strategy Network, a community comprised of strategy executives from the world’s top Fortune 500 and private companies that keeps him ahead of the pace of disruption and up to date on trends, threats, and opportunities across industries.   

Amidst his dizzying schedule of keynote speeches, consulting projects, ongoing research and writing, Kaihan still finds time to teach at business schools throughout the US and internationally (including NYU, FIU, and Universidad Americana). Regularly featured in major business media outlets Kaihan is an advisory board member for a blockchain-powered transportation platform, an international food processing/exporting company, and a B-corporation focused on sustainable products and lifestyle.   

He holds degrees from the University of Pennsylvania School of Engineering, Wharton, Columbia, and London Business Schools and a doctorate in strategy. With a mother from Bangladesh and a father from Germany, Kaihan brings a holistic, diverse, and global perspective to everything he does. His work has brought him to 58 countries all over the world. He speaks three languages and has lived or spent significant periods of time in Asia, Africa, Latin America, Europe, and the Pacific. He lives in Greenwich, Conn., with his wife and three children.  

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Episode Transcript

Katherine Ann Byam  0:02  

Welcome, Kaihan, to Where Ideas Launch. 

Kaihan Krippendorff  0:52  

Katherine, thank you so much for having me here. 

Katherine Ann Byam  0:54  

Wonderful to have you here. I discovered your work at the Outthinkers Summit 2020. I was just emerging from the shock and paralysis of facing the pandemic in March. And I found this summit really enlightening. I was wondering if you can share with my listeners more about the summit and whether or not you're carrying it on this year as well? 

Kaihan Krippendorff  1:14  

Yes. We definitely want to carry it on again. We probably won't do it (one year would be in April,) we're probably going to wait a little bit longer, maybe into the summer. But we had never run a summit before. We suddenly discovered that all of my speaking opportunities suddenly disappeared. Right? My calendar was completely empty. I was sitting in my office with my colleagues. And we looked around and said, "Well, okay, so what are we going to do?" And we thought, you know what, there are probably other thought leaders who suddenly have availability, and here's a chance for us to do something right.

There are going to be people hurting, There are going to be nonprofits that are looking to help those people that are hurting. And we have all of these great speakers. And then we have people sitting at home thinking, "look, what am I going to do?" Why don't we combine those three things? And we reached out to the top thought leaders that we knew and said, "Hey, would you be willing to participate in this charity summit, and just give your time for free, volunteer it, and we're gonna raise all the money that will go to charities to help people deal with COVID?" And so it was really kind of a last-minute pivot idea that we've never done it before. And somehow, just through a kind of passion and not sleeping, we pulled it together in the course of a few weeks. That you were part of that? 

Katherine Ann Byam  2:30  

Yeah, it was a great resource. And I think it actually changed my whole thinking. I found that at the right time. I had gone through my own journey of "Oh, my God, I just started a business. And now this." So it was quite a savior for me. And I wanted to take us to another topic and another burning platform beyond the pandemic, which is this topic of sustainability. And we've read that there is an idea that we are burning through resources 1.75 times their rate of natural regeneration. And I wanted to know, from your perspective, what are the implications of this on traditional strategy?

Kaihan Krippendorff  3:07  

You know, I think that there has been a sea of change that has suddenly accelerated in the area of strategy where, since the 1930s, and 40s strategy has been optimized to maximize shareholder value. And companies are realizing. They didn't realize and we've been tracking this trend for about a decade or more that if you only focus on shareholder value, then even if you're after shareholder value creation over the long term, you create resistance for your growth.

You know Walmart has great difficulty less so now, but for a period had really great difficulty just putting down another store because they weren't good for the community - maybe purely out of self interest, so be it. And I don't know what their interest was. But even if it were out of self-interest, they say - if we're going to take a long term perspective, what we need to do is to create a more sustainable strategy -one that doesn't only benefit us, but benefits other stakeholders, a strategy that benefits the community, employees, society, the environment, the world.

That is the ultimate strategy because then you don't have competition if you will. And so, we're starting to see this suddenly accelerate the awareness among consumers and investors are growing investor bases that are of professional investors who are investing in companies who have sustainable strategies. We have big companies turning into public benefit corporations. We have multiple public better portfolio benefit corporations going public. I think in just last year in the US, there were five such companies. I'm on the advisory board. We've invested a little bit into one of the first B corps and that is the only sustainable future. And corporations are a stakeholder that play a role and they need to participate with other stakeholders in society.

Katherine Ann Byam  4:55  

What are your thoughts on ESG and whether or not it changes anything further?

Kaihan Krippendorff  5:02  

I think it is critical. I think that the UN Sustainable Development Goals have shone light on the needs of global imports. What I think ESG needs to elevate to is “to look beyond the purpose, right?” It is one thing for Unilever, Procter and Gamble to say, "one of our goals is to cure hunger to rid the world of hunger." That is great. But you need to inline incentives.

You need to reach further. You need to say, "if that's really my goal, I'm going to no longer pander to investors who are after short term cash flow. I'm going to attract investors who also care about that because they're going to support those initiatives and your business model."I am not going to make money from things that would motivate my company, my people, while I'm here or three generations later from doing something that's inconsistent with that. Like Facebook, they make money from selling advertisements. And they do that by just creating engagement. The easiest way to create engagement is to get people into arguments. So even if they are after something that is more of a conversation, they are financially motivated so we need to look at business models to really live what ESG potential is I would say.

Katherine Ann Byam  6:27  

It's a fascinating topic. And I think it's such a great platform now for a lot of businesses, not just the big ones, but for startups as well to really think about sustainability and the way to design their business models upfront to address these needs even in terms of circular business models. 

Kaihan Krippendorff  6:47  

Yeah. And if I could just add on to that, I think the real opportunity is for the startups and maybe startups within companies as well. But I think that successful businesses came to be - it started off with good, let's go back to 30 years. You created a business because there was an existing need and that someone was fulfilling. And you went in with a better product, you stole market share away from them. That was the Michael Porter market share competitive focus strategic approach.

Then you move to create new needs, right. That's kind of the blue ocean approach, right. But I think what we're moving to is creating profitable solutions to society's needs. And if we look at successful startups, they increasingly are. That's their mindset. There is a problem with water availability, with equality, with hunger and food availability. What is a profitable solution to that?

Katherine Ann Byam  7:50  

Yeah, I want to pivot a little bit into innovation. And for me, it goes very hand in hand. I feel as a strategist, sustainability and innovation are now almost one thing in the world that we live in today, but you argue that employees, more so than entrepreneurs, are society's primary innovators, and I wanted to discuss that. Why is this in you?

Kaihan Krippendorff  8:11  

I did research. I looked at the 30 most transformative innovations for the last 30 years. This is from my most recent book and this is about a vetted list - thousands of submissions, a panel of professors, and they kind of said the big things that are important that have really impacted this side in the last 30 years are the internet, email, MRIs, DNA sequencing, right? These big ones, not the “like” button on Facebook, not even “search” from Google, right? - the big ones.

And then I just backtracked, and I said, "Who conceived of the idea?" and who then developed the bill and who launched it, what I found is that 70% of those innovations were conceived by employees, not entrepreneurs. And if so, what that means is with without employees innovating, you would not have a phone, a mobile phone and internet, you'd not have email, you're not be able to get an MRI, you couldn't get a stent, we'd live in a very, very radically inferior world if it weren't for employees.

Not only possible, but the truth that employees are involved, that doesn't take anything away from entrepreneurism. I want to say entrepreneurs play an important role. But we tell stories about entrepreneurs. You look at lists of most famous business people, most innovative people, it's all a lot of them are entrepreneurs. They happen to be mostly white men which is a whole other issue. But we don't tell the stories about like, you know, Heather at TIA, who came up with a program to get people with autism jobs and get them into society. We don't tell those kinds of stories of the intern entrepreneur. And so one of my missions is to really start shifting our narrative around what innovation is and who the entrepreneur is and celebrating employee entrepreneurs. Sorry, I could talk about this for a long time.

Katherine Ann Byam  10:05  

That's fantastic. Now, I think there's a side of social entrepreneurship as well that these people are kind of unsung heroes. They're doing sort of handcrafting, or they are trying to make a difference in their local communities. I recently watched a show on Amazon called “Living the Change” where they were talking about regenerative agriculture and about these communities that were doing time banking and having their own currency in their small local area and stuff like this. And I was wondering, what are your thoughts on this type of sort of social entrepreneurship and what it means for the wider picture?

Kaihan Krippendorff  10:41  

I think it's critical and huge. And I think it's increasing not only because of the need and the awareness, but also because of the goals of the workforce today. The goal of the workforce for my parents was to get a stable job that gives you a salary that gives you retirement. And now, the goal is to make a difference, even if we make less money. And that doesn't mean you should have to make less money, but I also think that there have been certain strategic concepts that have been introduced.

And one of the things we do is we organize a peer group of Chief Strategy Officers. So I get to spend time with heads of strategy for companies, and we talk about the emerging concepts. And this whole idea from Clayton Christensen of "Jobs to Be Done," I think it opens things up like you can say that the idea of creating a local currency becomes strategically a possibility when you focus on the job to be done by currency as opposed to thinking of working within the existing system. So we're seeing innovators starting to think outside of the bounds of existing categories and framework systems. 

Katherine Ann Byam  11:55  

Yeah. It's really fascinating. And I know we can go on about this for a long time. But my next question for you is "what are the barriers to innovation in firms, let's say outside of Big Tech and Big Pharma? What are the sort of barriers that are holding firms back at the moment?

Kaihan Krippendorff  12:12  

In my book, I laid out seven key barriers. I interviewed 150 people. And you know, I won't go through all seven here. I'm happy to but I would say like the big ones are - first, that companies ask people to innovate, but they don't tell them what the strategy is. So they activate this excitement of innovation. And then these people come up with products that aren't consistent with our products or pricing schemes that aren't consistent, or brands that aren't consistent, and they get rejected, and then people grow disheartened. And then they give up, right? The second big barrier is really around the business model.

And the unique challenge for an internal innovator is that they work within an existing business model. The way that you want to distribute your innovations may not be consistent with the way that your company is currently distributing their products. The culture you want to build around your innovation might be different from the culture that you operate in. And that often appears as evidence or reasons why we have these innovation antibodies that prevent new ideas from growing inside the established companies. But the innovators I interviewed, they view that as part of the problem solving process. How do you redesign the entire business model so that it works inside the company. A heart transplant surgeon won't just take someone's heart and just stick it in your body and get mad at you because it was rejected. Right?

They think carefully about how to remove their rejection. So that's the next skill. And the final thing I would add is just the hierarchical, centrally planned system that dominates most companies. So most companies are organized like centrally planned economies, right? We have one central authority that decides where resources go, where talents go, what you can work on. And we know that that doesn't work in the broader economy. So what we're starting to see is explorations of new organizational models that look more like ecosystems, look more like democracies, look more like communities, look more like platforms, look more like marketplaces. And we're seeing these other forms of human organization coming into the mix. And so but still, most companies are dominated by just one hierarchical top-down organizational framework that restricts creativity and experimentation and therefore, innovation.

Katherine Ann Byam  14:34  

One more question, but how can we take this sort of innovation and advanced learning into the public sector and into how governments operate as well? Because I feel as if there's a big burning platform there also.

Kaihan Krippendorff  14:49  

Yeah. So my mother's from Bangladesh and the economy there is (I don't want to say dominated by) but the NGO sector runs a lot of the services and the activities that shape society there. So I think that that is sort of the exemplar of what's possible when you really have the “for profit-government” cooperation. It has been shown for the long term trend, that the most impactful innovations are coming increasingly through public-private partnerships. And that's been a trend for 20 years.

And so the kind of problems that we need to solve are too big to be solved by just the government or just entrepreneurs or just established companies. What we need to do is we need to bring our solutions together and collaborate together to also have diversity of thoughts, diversity of ideas. It also increases innovation. But just mathematically, there is not enough money to solve the problems that we need to solve if we just look at solutions from just the government, or just nonprofits or just corporations.

Katherine Ann Byam  16:04  

Really interesting and exciting. Why don't you tell our listeners about your latest book so that they can have a check? 

Kaihan Krippendorff  16:10  

Yes. So it's called Driving Innovation from Within: A Guide for Internal Entrepreneurs. It basically lays out a process and a set of tools for you to be a more effective internal innovator. 

Katherine Ann Byam  16:11  

Perfect.Thank you very much for joining us in the showcase. And it's been wonderful to have you, thank you, and thanks for the work that you do.

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023 Found: Order Better

About this Episode

Shivaun Gyan (MBA,FCCA) started his career in Silicon Valley as an audit consultant for a big 4 audit firm and worked his way up the corporate ladder to Senior Director with work experience in over 20 countries spanning from the Caribbean to the Middle East. 

While doing his MBA at City Business School, he became inspired to change direction of his career towards startups and left his firm for the unchartered waters of startup life. His first role was CFO of an Electronics and Lifestyle Startup in Los Angeles, Headquartered in Shenzhen, China. 

In 2020, he co-founded Found Lifestyle, a platform that enables food and drink venues to boost sales and productivity by allowing staff to focus on providing excellent service to customers,using the app for a better in-venue ordering and smoother checkout experience. For every order on Found, a meal is provided to a person in need through its partnership with Feeding Britain. 

We talk about Found and Shivaun’s Journey to create a business with purpose.

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Episode Transcript

Katherine Ann Byam  0:01  

Shivaun, welcome to Where Ideas Launch.

Shivaun Gyan  0:53  

Thank you very much for having me on the show. Hearing you say that back is really interesting because we write it in the news feed every single day in our company, but hearing someone else speak about it - I get a few goosebumps.

Katherine Ann Byam  1:08  

That's wonderful. It's really a pleasure to have you and as you pointed out before we got started, you are the first Trinidadian person who is on the show with me. Being a Trini myself, I really feel a lot of pride in sharing the story of Trinidadian startups and Trinidadian startups that are global in nature. So tell us a bit about Found.

Shivaun Gyan  1:32  

So Found was created essentially to save time. It was a convenience app. This idea for this app started well before COVID. And it was just meant to save people time from queuing for food and drink and just give people time back from very busy days. Then COVID hit. And we started instantly seeing a lot of advantages to having the app and, very much in line with the British government's kind of advisories not to use paper menus anymore, because of the transmission of germs and things like that, not to have crowding and venues and all that sort of stuff we're all very aware of.

And using our food ordering app then becomes the next natural progression of how you patronise food and beverage venues. And so we started saying, Wow, this is an even amazing opportunity. And as we progressed every few months in startup life, we realised that there were a lot of opportunities to do something beyond the commercial side of the business. And my co-founder and I, Alex James (Hi to Alex, I know he's listening and is going to be listening to this) Alex is our CEO.

So we always have in mind to have a charitable element to what we did. And we said, okay, well, let's, we were playing in food tech. Let's say, let's do something else, what is one of the food-related needs of this world. And obviously, when you go for cause actions and moral compasses, in terms of corporate behaviours, we always tend towards the UN and see what is in demand in the world. And we hope upon, of course, the very well-known, Sustainable Development Goals of the UN for 2030. And as we'll have it, number two was Zero Hunger. And then we thought, “Okay, well great.” There's a direct correlation between us having a food ordering app, and there being a need to help with food hunger and food poverty across the world. And those might not seem relatable things that you could do with a small startup.

 But we came to the conclusion that we don't have to solve world hunger but we have to help it out. And it's not it's less of us being the solution and more of the instigators for a revolution of thinking about how everybody can play a part in better humanity. And that sounds very idealistic. But as you said in your introduction of me, As we say in the Caribbean I’m no spring chicken. Unfortunately, I missed the millennial boat. And I think what I'm called is a xenial, just before millennials. 

Shivaun Gyan  4:34  

And I’ve proven myself in the corporate world, I've made enough money. I've been successful, there comes a point in your life as an adult, where you want some sort of purpose in life beyond the paycheck. And if I was going to create something, I want some sort of a legacy. I want some sort of an impact. And that's where the idea came from. This should not be an element of the app anymore. This should be the reason we exist. Right? This should be the movement that we start.

Because there's, as you know, a proliferation of food ordering apps around the world. We've done our extensive research, none of them do anything like this. And it brings the question, why? Why hasn't billion-dollar valued food ordering apps never thought about tackling hunger and food poverty. So it didn't really matter to us. We just said, well, let's be the first to do it. And that's really how things evolved. So with Found, just to tell you what it does, it's not just similar to any food delivery app.

You can search for food at your favourite restaurant in your proximity, you can order the only thing that's different is the destination. So we've catered a lot to the in-venue dining space, where delivery apps kind of keep you at home. And the reason we had that focus was that restaurants, as everybody knows, the hospitality industry is suffering. And it hasn't been suffering. And there's been a lot of calls for supporting your local pub and cafes, just to make sure that they keep alive during this pandemic because the doors are closed.

As we all know, we're in lockdown mode. So we decided that we would create an app that would help people return to venues right once it was safe to do so, and offer benefits to people going in and patronising venues, and keeping the doors open and the lights on. And so that's why we focused on that space. And so with the app, you can basically order food to your table, and do so safely. Because you're not touching menus, you don't have to speak to a waiter, and you don't have to use cards to make your payment. Everything is done from the convenience of your smartphone. So it's the next evolution in food ordering. And we're happy to be part of it.

Katherine Ann Byam  6:50  

It's really exciting, I love hearing about this type of solution because this is what the world really needs we need, we need real solutions. And we need things that create impact. And I think that digital-first startups have such a fantastic opportunity to go directly into that sustainability space. So it's wonderful to see you guys taking that bold step. And wanting to ask a little bit about your background, and how you come to be in this space. I always find it interesting, as an accountant myself, who's found herself in a completely different space. How did you find your way to being the founder of a startup?

Shivaun Gyan  7:25  

I get questioned a lot of times about “you don't have the personality of an accountant” whatever that means. “You don't have the personality of an auditor” whatever that means. I fell into Accounting, the Accounting world by chance, I won in a contest on a casting call to one of the big four firms. And I was just good at accounting. I didn't particularly like it, but I was good at it. And I think I liked the competition more than I did Accounting. And I was given pretty much an internship that was paying for my ACC, which is for those of you who don't know, is the professional certification to become a chartered accountant.

And being 17-18 years old at the time, I had no real direction in life. And that sounded good and so I jumped on it. And therefore that started my career with a firm that took me for 14 years, all around the world doing accounting, auditing, finance, those sort of things. You know, I've gotten to a stage in my career as a senior director, where I said, Oh, well, great. What's the next step in life? I was approaching 40. So I'm giving away my age right now. I was approaching 40. And I was looking for something more. And during my MBA, I really really felt drawn to innovation, and then new ventures and that sort of kind of calling. I really, really felt it. And I said, Well, let me do something about it. I'm 40 I'm doing my MBA drastically.

What's the worst that can happen? I think I'm employable. (I hope) if this doesn't pan out. But you know, the thing about entrepreneurship capitals, you will know is you've got to just do it. You can't delay. I have delayed even doing my MBA for six years. And then I just said you know what, if I start now I'll be finished at 40. So let me start. That was literally the deadline. And so I fell into this space. I put the pillars out there and I got my first job as a CFO in a startup. And boy was that different. That was not the structure I was accustomed to. That was not the challenge I was accustomed to. My professional outlook was turned upside down. But you know what? I tried that I really enjoyed it and then it became the natural progression. I've got to do something on my own. And when I met my business partner, the rest is history already.

Katherine Ann Byam  9:58  

It's quite funny because there's so much structure and consulting, right? There are so many methods, processes. Everything is recycled in a way. So you have those templates coming forward. And when you get into the startup world, it's anything but because you really have the purview of the entire business, right. So you're no longer an accountant, you are everything, you are sales, you are marketing, your, your brand, your operations, you are everything in that business. So it really takes a certain type of individual as well to tackle that challenge. And you're definitely doing it with some great brilliance. Tell us about - if Found has launched already and what are your plans?

Shivaun Gyan  10:42  

So we have actually pre-launched. Our launch date is coming up very soon - March 1 in the UK. We've got some venues on board already and we're going to take it slow. We're not going to go for a mass launch at first. We're going to be partners and probably just start off with our takeaway business just to make sure the tech works the way we wanted to, and we’ll take some initial feedback from the market. We tested it, it works we know it does. But you never know what happens when you launch it in the market. So we're going to take it quite slow, and then build up for about six weeks.

 And then we're going to announce, well, we're going to announce a massive partnership that we've managed to secure. And I don't know if we should talk about it, maybe we can talk about it here. Why not? We were able to sign an incredible partnership with the folks at Feeding Britain. And I'm pretty sure a lot of Brits are very familiar with this charity. They're the biggest food charity I believe in the UK. And they really believed in what we were doing. They loved that we made giving incidental contribution to what people are doing every day. So I'm ordering food. So our tagline is, “you buy a meal, we give a meal.” So you order your food and it doesn't cost you anything extra, and you get to give a meal to someone else.

And so they have really loved the idea. We partner with them. And so every time you place a meal on our platform, there's someone in need that gets a meal in the UK. In our country it is really important for us to do that, Katherine. Because a lot of times we see charities and we see funds from some far-away country when there's a lot of distress in our home environments. And we wanted to make sure that Brits were able to be Brits. That we need to look after your countrymen, as we say in the Caribbean as well. So we're going to echo that business model and replicate that business model. Wherever we go, we will try to find local charities where people can actually benefit from and see it happening in their environment.

So you know what, “I Catherine I Shivaun,” “I George, I've contributed to this particular cause and look it’s happening in my own home. So that's where it came from. And that's where we are. After the UK, we're going to be headed to the Middle East, to Dubai, then we're looking at the big old USA. That's going to be a big giant to take on. But you know we make it work, we think we've got a great USP here. And it's going to resonate with a lot of people who think beyond themselves in this world. And there are a lot of good people out there. So that's where we're headed.

Katherine Ann Byam  13:25  

Definitely. That's wonderful. So tell us a bit about the journey of this app. So I know that COVID has presented us with many challenges. And you talked about the app starting off being a convenience app, and then pivoting now to something that has become more in many ways. So tell us about the lessons that you've learned along the way, in making this pivot. And in bringing this to life.

Shivaun Gyan  13:51  

Oh lessons, Where do I start? You don't think that a lot of people and I do understand a bit of the listenership of this podcast and I think we're all pretty much in the same age bracket. And my number one lesson is if you open your eyes on a particular morning and you feel any resentment towards going to work, then you probably shouldn't be going to work at that place. You got to introspect. You got to just do it. There's never going to be an optimal time to start a business.

There are always kids, there's always family, there's always a pet, I don't have enough money in the bank. there's gonna be a long list of excuses you can come up with at any point in time. So it's just got to just do it. And when you do it, understand why you do it. Get to the “why” as soon as possible because when you get to that “why”, that fire is lit under you every morning. This journey as you well know, it's not an easy one. You get up every morning. Sometimes you say, ”Oh What am I doing? I could have a nice easy job as a CFO in a company, work, clock my nine hours a day, collect my salary, and live a great, comfortable, lovely life. But you got to find your “why” and say, you know, that's not what I want. That's not what I want out of life. And it's not for everybody, as you said. So it took us a little bit of time to find that why, but once we found out why, there's no looking back. So I would say those are my three big lessons.

Katherine Ann Byam  15:30  

Yeah. And what are the sort of tips that you would give to startups now? Like some of the things that possibly we could focus on learning at the beginning, and things that will help us get through this journey.

======

Shivaun Gyan  15:46  

I would say for me, having a like-minded business partner, and co-founder was really important. There's a lot of mental angst when you're doing something like this, and having somebody to help along with that moral support like your wife, your husband, or whoever. Somebody has to be in the trenches with you to understand when things go awry and why it matters. Because I could say this deal fell through. And my partner can say, “Sorry, honey, but only your business partner knows why that's a big deal to you. They can really relate. So I think finding a co-founder and a like-minded partner that aligns with your vision is really, really important. I think, what I learned, even though I had 14 plus years, and consulting all over the world, what I didn't know was way more than I thought I knew. So you don't know it all. Don't expect to know it all.

But surround yourself with a group of advisors who are smarter than you are, or more experienced than you are, and who you can use as a sounding board. Absolutely. I think with our business, we will try to go into our own. And when we started bringing in advisors; and by doing, there's a lot of advisors, free of charge, who just wanted to see startups grow. So there are people out there who will believe in your cause and will come in and offer their services. Absolutely for free. And when we started doing that, you know, it was just like a lightning bolt moment. It was crazy. And the direction became clear. We had a place to air our ideas, concerns, and frustrations. So I think gathering a group of advisors is definitely the second step. And I think for us, knowing that everything will take longer than you think it's gonna take - so have some patience. We were meant to launch this app last August or September. And then the second lockdown happened. Then you make things happen, and it can break you if you don't have patience. But be steadfast in that patience is what I would say.

Katherine Ann Byam  18:02  

And it always helps to have a bit of cash in the bank.

Shivaun Gyan  18:08  

Oh yeah. Learn to live on less money than you have. And, that’s the fourth one.

Katherine Ann Byam  18:14  

That's great. I know you've done a crowdfunding campaign. Tell us about how that test supported your growth as well.

Shivaun Gyan  18:23  

It's been really instrumental to us in many different ways. As a startup company that was just trying to figure out who we were, we didn't want to get into the angel investment model. We didn't want to give up a whole bunch of equity in our company before we even knew what we had. So we said, “Let's, let's create a vision. Let's put that out there. Let's see what the public thinks about it.” So we got ourselves listed on Crowdcube, which is a very popular crowdfunding campaign platform.

And instantly, we started getting feedback from potential investors. Some of them are great. Some of them are harsh, some of them but you, you've got to take the punches. If you want to be an entrepreneur. There will always be people who will doubt what you do will shut down your ideas who will always say it will never work. Somebody else is doing it better than you are. The list is crazy. Equally, there will be people who believe in you. And I found that a lot of people invested in us not only because of the business idea but because of us as professionals, as individuals or persons with integrity.

 And a lot of it had to do with the career that I had built up previously. I felt a lot of people say, Well, I've worked with Shivaun so I know what kind of guy. I know that he works hard. And this is when your network becomes really, really important. And I will say a lot of the funds that we raised through our crowdfunding actually came from people who knew us, but not necessarily people who we reached out to. They say you were doing something they like. “You know what I want to get involved in that. Let me hear the idea.” “This guy's good. Let me join.” Unfortunately, we were crowdfunding, amidst the confusion of the second lockdown.

 And, whether or not it was going to happen dimmed the lights a little bit. But we were very lucky to close ours of over 90% funding, which for a brand new first-timer out there was massively successful. I will say thank you to everybody who's listening who was a part of that. And what that has done for us, Katherine is it’s given us a few months of the good runway, a good time to develop who we are. if we didn't have the money that we raised, we would have been shot dead in the water. But now because of that, we had that momentum and that time to think and really get the right people on board. And so yeah, I think it was instrumental to what we are now we're looking forward to the next crowdfunding campaign in a few months.

Katherine Ann Byam  21:01  

Yeah, it's interesting, because we spoke. I think it was in September that we first book. And in fact, the business has changed since we first booked so it's quite remarkable to see that it has had an impact, it has had a contribution.

Shivaun Gyan  21:16  

Massively. It really has, in terms of the technology that you can afford to do, the markets and support that you can get, the more minds you get into the picture. And also, in all, we've got 284 investors. People think that this is a good idea enough to put money amidst the pandemic. They can see the vision that really gave us a bit of a pat on the back. “You guys are going in the right direction.”

Katherine Ann Byam  21:44  

It's fantastic. It's really wonderful. So I have a final question. And it's more of a personal question. What's it like being a Trini living in Dubai?

Shivaun Gyan  21:57  

Listen, I believe that the ex-pat character and the ex-pat prototype is a universal one - not limited to nationality. And I love my country, I'm a Trini to the bone. I let people know where I come from, even if they don't ask about it. I introduced them to our saints. Last night, I was telling a friend, don't worry about it, don't bust your brain on that. And she was like, “bust your brain?” So I always delight in sharing my culture wherever I go. And, and being in Dubai, so far from the Caribbean, where we have a very, very, very small Caribbean population, I opened my mouth, and I can see the curiosity. And I'm very, very happy to be an ambassador of Trinidad and Tobago, wherever I go in the world, especially in the Middle East. And I think I should start a tourism company when it's safe to do that. Because Carnival 2022 - so many people want to go back and experience the magic of the Caribbean. But like-minded individuals who are ex-pats all merge together, and we become each other's family when you're away from your blood family.

Katherine Ann Byam  23:17  

Absolutely. This has been fantastic Shivaun. And thank you for joining us on the show. And we look forward to your launch. And if you want to let people know how they can find out more and how they can download the app, let them know. And I will definitely share it when we make the podcast live

Shivaun Gyan  23:34  

So, guys, we are available in the app stores right now in the Android app store as well and the Google Play Store and the iOS App Store. And we can go to our website at foundlifestyle.com and check us out on the socials were foundlifestyle_ up on Instagram. That's where we make the magic. So we welcome you to download the app. Tell a local bar or restaurant or cafe in your neighborhood about us. Tell them about our cause. Ask them to be part of the zero hunger revolution that we're starting. And you be part of it as well. So thanks for the support in advance, Katherine. It's been just amazing being here.

Katherine Ann Byam  24:17  

Wonderful. Great to have you and thanks for joining the show. Thanks for listening. This podcast was brought to you today by Career Sketching with Katherine Ann Byam and The Space Where Ideas Launch. Career sketching is a leadership development and coaching brand offering personalised career transition and transformation services. The Space Where Ideas Launch offers high performance, leadership coaching, and strategy facilitation to businesses and the food and health sectors. To find out more contact Katherine Ann Byam on LinkedIn.

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022 StartUp Ecosystems

About this Episode

Marija Dimovska is a project management professional with 10+ years experience in NGO and business sectors. She has coordinated projects across cultures, implemented projects in innovation ecosystems working with a focus on technology and youth capacity building.

When she was 14, Marija wanted to know what happened behind the scenes of a Disney theme park, that led to thousands of customers turning up every year to have a good time. She’s always been interested in the behind-the-curtain process and how to streamline operations creatively. She worked in organisations such as the U.S. Peace Corps and has built managerial expertise, while experiencing the power of a diverse team building an intradisciplinary know-how.

“When we bring together the human factor with the with digital tools/ technology we are creating and introducing a formidable instrument in the creative process of driving solutions to local and present-day global challenges!”

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Episode Transcript

Katherine Ann Byam  0:01  

Good morning, Maria, and welcome to the show.

Marija Dimovska 0:50  

Good morning, Katherine. Thank you for having me. And thank you for reaching out and my pleasure to be here with you and share some information in detail about the startup and innovation ecosystem from North Macedonia.

Katherine Ann Byam  1:02  

Tell us a little bit about the key drivers of the Northern Macedonian economy. I mean, I don't think a lot of people know enough about it. So why don't you start with that?

Marija Dimovska  1:11  

Small and medium enterprises play a pivotal role in the economic growth of the Republic of North Macedonia. Actually, they comprise 99.8% of all businesses. And unlike its use in the Western Balkans, the Republic of North Macedonia has a more advantageous climate. And it comes in an advantage point in terms of providing support and developing policies for SMEs, startups included. We have one particular state institution, which is called the Fund of Innovation and Technological Development. They have made this far €76M in investments for startups, particularly for the autumn of 2020. They invested €2.35 M in startups and scale-ups that pertained to different sectors and find themselves in different stages of their growth and development.

Katherine Ann Byam  2:09  

Fascinating startup success stories! Tell us what are the big stories that you have about Northern Macedonia’s work? 

Marija Dimovska  2:18  

Actually, you know, they say that crises such as the bubble crunch from several years ago and the COVID crisis in 2020 are the most fertile ground for innovative ideas and businesses to launch and that stands true for the Macedonian startup ecosystem. We have had a lot of progress noted in a number of startups. Such a startup is AirCare. It's actually an application that signals and attracts air pollution. Air pollution is a concern to communities and to certain cities in Macedonia, particularly the capital of the western region of Macedonia Southern Western part Bitola and Tetovo as well in the north western part of the country.

So the founder has decided to devise an application that will show areas of polluted air. And throughout 2020, before the time that COVID had emerged, he had already launched his application in every single Balkan country. But throughout COVID, he launched it in the United States on the western coast. And in early 2021, he launched it on the Asian continent in the United Arab Emirates and two other Asian countries, India and Turkey. And for 2020, Gorjan, the founder of AirCare was awarded the Young Innovators Award in Europe, which is quite a prestigious award for young entrepreneurs that are developing SDG-focused innovative business ideas and solutions. We have other successful startups. Brainster is in education and technology. Throughout COVID, they actually managed to scale up and set up an office in the EU market. So they opened an office in Vienna back in May 2020. And they're just about to open offices in Slovenia in Ljubljana .

Katherine Ann Byam  4:23  

Well, it sounds like a great success. And how critical will it be to get this ecosystem and startups to support running and positioning North Macedonia around its neighbours as well? How critical is it that your startup community grows?

Marija Dimovska  4:42  

Well, I can tell you that thus far we have actually formed a regional startup Innovation Group where we constantly are in collaboration and we make sure that the communication is unremitting, that there is a flow of data and news among ecosystem representatives from the western Balkan countries.

Back in 2019, I actually have been attending the regional hub where there were representatives from Serbia, Montenegro, Albania, Kosovo, Bosnia, and Herzegovina. We have very good collaborations with the startup ecosystem in Bulgaria. We also signed a Memorandum of collaboration with the Business Innovation Centre, an incubator at Tina, Rana Metropolitan University, which is situated in Albania. And we have good collaboration with a Greek startup ecosystem with OK!Thess. They're a very similar organisation to Startup Macedonia where I work as a project manager, and they focus on the development of startups within the northern part of Greece.

Katherine Ann Byam  5:50  

Fantastic. How can foreign interest get involved in supporting the growth in your country and in the area and the region?

Marija Dimovska  5:59  

For those particular purposes and start-up Macedonia as an umbrella organisation or that connective tissue within the national ecosystem is working on not just the development of the digital ecosystem platform, but also other services. Such a service is the soft-landing option where we basically invite startup-preneurs or people who would like to set up a business and launch it from North Macedonia. And it's very simple, and it's very easy in terms of the ease of doing business.

The World Bank has ranked on its last report, North Macedonia on the 10th position. Because of the digitalization of the administrative and bureaucratic procedures for setting up a business, you can set up a business within 24 hours, and you obtain a working permit and a residence permit within two weeks. Startup Macedonia offers those legal services, in particular to non-Macedonian citizens who would like to obtain all of the permits so that they actually can set up their own satellite office here or open and launch a business from North Macedonia.

Katherine Ann Byam  7:09  

What are the incentives to living in Macedonia? Tell us a bit about the culture and the people?

Marija Dimovska 7:14  

Like all the other Balkan countries, we have had a tumultuous history. But in terms of where we are heading and where we would like the country to further grow and prosper, we're a young democratic country, and we have a low living cost of expenses. Also, lower corporate taxes have a great tech talent pool due to the fact that we have 11 faculties within the state and private universities. The Employment Statistical Office shows that there are 10,000 graduates per annum, and 80% of them are bilingual. When I say bilingual speaking, I'm thinking from the terms of languages spoken in the European Union.

 Most of them have between C1 and C2 English language proficiency. And between B1 and B2 second foreign language proficiency. In Macedonia, the second foreign languages that are most often spoken are German language and French language. We also have three startup cities within the country. Skopje, the capital, is probably the most developed in terms of startup resources and tools. Bitola also has a great tech talent pool.

And that was well, we have three co-working spaces in the capital two in the western part of the country, one in the north western, and another one in Ohrid, which is probably the most renowned city in the country due to archaeological sites and it's a famous tourist attraction. And we have three accelerators and one Science and Technology Park. Out of the three accelerators, one is positioned outside of the capital because we wanted to democratise innovation and make innovation resources available  to young entrepreneurs outside of the Capitol so that we have startups headquartered not just in Skopje, but in the smaller communities of the country as well.

Katherine Ann Byam  9:20  

Fantastic! Tell us about the platform that you've built and how beneficial it has been for getting this community up and running.

Marija Dimovska  9:29  

The platform in itself is actually a technological tool to do precisely that - to democratise the resources and tools for those innovative ideas and transform into SDG-focused businesses. Back in 2018, Startup Macedonia made the research of the ecosystem. We wanted to map out the existing partner organisations. When I say partner organisations, I mean service providers institutions and organisations that offer growth services to startups and young entrepreneurs, and to see the pain points of the startups as well.

 And the analysis showed that there was a mismatch between what the startups were looking for in terms of help and assistance. They struggled with access to finance. They struggled particularly with access to the market. Because we do have a club of founders. that constitutes not startups but more concretely scale-ups - startups that have already are positioned on foreign markets and want to expand on another market. And on the other hand, we had the service providers who offered some kind of help, but it wasn't the exact type of help that the startups were seeking.

So while this data-driven platform, which currently is up and running, (the beta version was launched back in 2019) we launched the 2.0 version throughout COVID. At the end of June, early July 2020, we are automatically matching the startups with the service providers. The most important thing is that startups provided us with the detailed information about their growth stage and the type of services and help and assistance that they're looking for and need so that we can actually make the respective match for the corresponding match.

We have an additional feature that is currently being implemented within the ecosystem platform that's a mentorship network where we are trying to aggregate not solely of domestic mentors that come in the form of experienced entrepreneurs that have already gone through the entrepreneurial journey, but also international ones so that we can provide the scaleups who want to reach another market with the adequate, seasoned entrepreneurial experience. The Macedonian ecosystem is not shy when it comes to having a business idea.

What we lack is basically sociological entrepreneurial support. And this is why the Ministry of Education and Startup Macedonia's as an umbrella organisation has tried to engage governmental representatives and academia so that we explain to them the challenges that there are within the national ecosystem, and also engage academia and governmental representatives in transforming the education and introducing varieties of entrepreneurial courses in secondary level education and university level education, so that we have more experienced emerging talent that will be more mentally ready or emotionally ready for starting a business.

Katherine Ann Byam  13:14  

And does this include the experiential side of it? Because as an entrepreneur myself, I feel as if the experience of doing it beats any kind of book or text or course you can do to learn about it?

Marija Dimovska  13:27  

Yeah, absolutely. In terms of sharing experiences, Startup Macedonia has been quite the focal proponent of different kinds of meetups, even failure sessions, where we invite the entrepreneurs who have failed several business ideas, and they're working now on their fourth or fifth. I've mentioned AirCare earlier. Gorjan is one of the most proactive ones. But if you look at his digital portfolio, you'll see that he's not only working on AirCare.

He has other business ideas, other applications that he has developed like volontiraj.mk, mypet.mk, and akreditator-mk. Some of them are dormant due to COVID. But with AirCare, he has expanded and he has launched it in other cities. So when we share, make sure that those entrepreneurs actually share the experiences of the failure and learn-as-you-go process with aspiring entrepreneurs, it's a lot easier to convey the message that it's okay to fail, which is not just something that goes against the type of Macedonian mentality but I would say European mentality in general. I think that the American model of thinking in try-fail, try-fail is a little bit more DNA-instilled rather than what one finds in the European continent?

Katherine Ann Byam  15:05  

What advice is finally, would you give to a startup getting launched today and this is independent of Macedonia?

Marija Dimovska  15:11  

I would say that they need to be agile and driven by a sense of urgency to adapt to the changing needs, especially those that have been brought about by COVID. And their social capital is probably their greatest currency that they have. The more people they know, the better because you never really know which one of your connections and networks will provide you with either an answer, or they might not have the answer, but they may have a connection that gives you the solution to the challenge that you meet.

And not to give up on your idea because if you give up on your idea, it will fade away. And if it's your idea, and you're passionate about it, only you have the passion and the resilience to make that idea come to fruition.

Katherine Ann Byam  16:10  

Fantastic. Thank you so much for joining us, Maria. Thank you for having me, Katherine. Thanks for listening. This podcast was brought to you today by career sketching with Katherine Ann Byam and the space where ideas launch. Career sketching is leadership development and coaching brand offering personalised career transition and transformation services. This space where ideas launch offers high performance group leadership, coaching and strategy facilitation to businesses and the food and health sectors. To find out more contact Katherine Ann Byam on LinkedIn

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021 Mental Health & Substance Abuse

About this Episode

We know it, but sometimes it's hard for us to take action behind supporting appropriate selfcare. I’ve been guilty of abusing legal substances in my life. From alcohol, tobacco, sugar, I’ve allowed these substances to regulate my mood, my energy levels and short-term feelings of happiness.

On where ideas Launch we’ll be talking to Charlotte Hopkins, who has dedicated two decades of her career to helping provide the right support to people experiencing addiction.  Charlotte works in the private sector and has unique insight on how prevalent these issues are even amongst professionals who do not typically seek public support for their struggles.

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Episode Transcript

Katherine Ann Byam  0:02  

Hello, Charlotte, and welcome to our show. 

Charlotte Hopkins  0:04  

Hi, thank you for having me.

Katherine Ann Byam  0:06  

Wonderful to have you. So Charlotte, I wanted to have you on the show because even I have been going through my own traumas in dealing with the stress of being on lockdown for the third time in the UK. And also in terms of getting myself motivated to do what I need to do for my business as an entrepreneur. And I look around me and I  see a mix of experiences with this whole lockdown.

So there are people who have sort of stable jobs who are able to possibly get into different things like maybe painting or different types of activities that they can use to sort of deal with the passage of time. But there are others who are facing a lot of different realities. For example, the nurses who are possibly on the brink. And as well as entrepreneurs, who may not be able to generate as much cash for their business, and things like that. So I just wanted to talk to you a little bit about how people are dealing with their well-being during this lockdown and your thoughts on it? 

Charlotte Hopkins  1:16  

Yeah. I think it's a really, really interesting topic. And for me, in the UK, we band around this one in four people have mental health quite often. And I vehemently disagree for me, it's four in four of us. So every single one of us at some point will experience some levels of mental ill health. So yes, there's one in four of us that may have a diagnosis or meaning medication. Right on the other side of the spectrum, there's that one in four of us who will never need any extra support. We will just deal with it ourselves and kind of crack on with life. And then there's this 50% of us that at some point may need extra support.

And that's not to say we need extra specialist support from a mental health service, for example. But what it means is that we need to find some level of self care. We might need to just wallow and watch ridiculous amounts of Netflix for the day. And we might find other coping mechanisms that are some healthy, some not-so-healthy. But actually the reality is that at some point in our lives, every single one of us will experience some levels of mental ill health. And I think what COVID has done is just exacerbated that. I think what's really interesting for me is I've worked over 20 years within the substance misuse sector.

 So I worked with a lot of people with quite complex co-occurring health and wellbeing needs anything from offending behaviour to homelessness to substance misuse to mental health. And actually what we're seeing is, for a lot of people, they're really resilient. It's the people who are used to the routine and the structure of their day. They're often the people that are really struggling.

And then if you look at kind of professionals and entrepreneurs and those people who are used to kind of go into the office and a nine to five, dropping their kids off at school, picking them upcoming home, making tea, watching Netflix, go into bed doing it all again, that structure has been completely stripped out. So it's no wonder we're all feeling slightly stressed, anxious, and I call it really touchy. I have my touchy moments where I'm like, "Oh, just leave me alone." But that's because I think most of us like that structure, which we've been completely thrown out of.

Katherine Ann Byam  3:38  

Yeah, absolutely. And we need to dig in a little bit to this piece about how people are dealing with what they're going through. And just just another little anecdote. So I live in a building of flats. And one of those flats, there are, I guess, it's a couple who smoke weed all day long. And it's a problem because it comes through the doors and the doors aren't perfectly sealed. So we have filled in our car doors like this, the smell of weed like all day long. And I think to myself, how are we coping? How are they doing this? But what I realised is that there are a lot of people finding sort of substance mechanisms to help them cope. And I just wanted to talk a little bit about that and your work in that space as well to understand why this is happening and what we could do.

Charlotte Hopkins  4:33  

Yeah, I guess just to start with, the majority of people will use any kind of drugs whether that's cannabis, alcohol, heroin, even cocaine.  It doesn't really matter what the substance is and the majority will use it for fun and enjoyment. And so your neighbours are probably just having a really really nice time. They're probably fairly relaxed and enjoying stuff. And, but actually we see it quite commonly across high-performing professionals in particular. So there's lots of people who I've worked alongside who are really professional in what they do.

They are nurses, doctors, managers, HR leads, they are consultants, police officers, all kinds of "professional people," and they will often self medicate with more often than not alcohol because it's legal, and with other substances as well. And there's multiple reasons why they'll use that one really quickly. So, you know, for many people, if they're stressed, or they're anxious or overwhelmed, they've had a really busy, crazy week at work, or the kids are performing at home, and they just need to unwind really quickly. And for lots of people that answer is found in a glass of wine. And for 90% of the people that use alcohol, they'll never have any issues with it. They'll be able to stop when they're ready. But there's always that small percentage that will build this tolerance to their substance and find themselves kind of caught a cropper.

And I always say that nobody sets out and has a glass of wine or a line of cocaine or even a spliff, nobody sets out and says, "all right, in three years time, I'm gonna be completely addicted, and I'm going to need some extra support." So it kind of creeps upon us. We don't always expect it. Nobody intentionally sets out to need specialist support to support them with their drug or alcohol use. So the substance itself will often help that person, I guess, self medicate is one word, but just it gives them something that means it tips the balance towards why they use it.

And we do see it more frequently within high professionals. It's just that, you know, people who've got disposable income will often go and see private practice, so they won't turn up in any of the statistics, because that's not where the statistics come from. They come from crime and the crime stats, and they come from EGP. And they come from health professionals, and most professionals who've got some kind of substance use or substance misuse are unlikely to walk into traditional services because they don't want to be found out.

Katherine Ann Byam  7:29  

When did they know they needed help?

Charlotte Hopkins  7:32  

Oh that's the big question. And I often think that those around them know that they need help before they do. I think if we were to apply logic, there's probably this gut feeling when somebody starts to hide they use when they're hiding it from loved ones, when they realise that they've overspent on a budget that they may have had, when they look in the recycle bins and realise that there's an extra ten, fifteen, five, two bottles in the recycle bin that they weren't expecting, when they use on a day that they weren't planning to when it goes from a Friday to Saturday to either Thursday, Friday, Saturday, Sunday.

So there's all kinds of situations and occurrences that we would look at with somebody to discuss whether it's a problem for them. Part of the challenge, I think, is that often family friends, colleagues and neighbours will see that there's a bit of a concern more than the user themselves. Because there's an outsider looking in. It's so much easier for us to see the harm or the damage or the risks that it's having or the impact it's having on someone's life. When we're in it, often we're still experiencing the phone or the enjoyment or the pleasure, it's still giving us some kind of reward.

So it's very challenging to identify, and I'm sure you know, I definitely like to overindulge in chocolate cake and crisps and I could eat a bag, a big bag of crisps not a problem at all. I know that I shouldn't eat a big bag of crisps. I know I shouldn't eat a full chocolate cake. But there are times where we do that. So often we know the implications yet we can still tip that balance because the pleasure and the reward is so much greater. So it is definitely a big open answer question that is very individual to that person and their family. 

Katherine Ann Byam  9:32  

Yeah. And what are the sort of ways that people can start to, let's say, cope or or remediate this?

Charlotte Hopkins  9:43  

For me, it's self care. I've extremely experienced burnout twice and I experienced it in two very different ways. So the first time I experienced burnout, I was like a little Duracell Bunny and, you know, people who know me know that I'm constantly got multiple projects on the go. I've got two kids, two children, I've got a husband that my life is quite busy. And the first time I experienced burnout, I just was going, going, going, going going, and I just fell off the end of the cliff, I knew that I hadn't been looking after myself. I kind of lost a lot of weight. I wasn't eating properly. There was no kind of self care routine at all.

And I swore I would never do it again. 10 years later, I experienced burnout in a very different way. So from that perspective, I found myself in a burnout position, but this time more of it manifested in a way that I was becoming somebody I wasn't. I was doing work that I didn't feel sat with my values. I was missing family occasions. I missed my son's very first parents evening. And I think any parents listening will know that that's a big No, no. And so there were just little things that I realised that whilst I didn't acknowledge that I was in burnout, I was absolutely in burnout. So for me, it's becoming really conscious of what you need to take that selfcare.

What I find with a lot of the people I've worked with where substances are involved is that it takes a while for people to realise that that's not necessarily the most healthy way for them to destress, unwind, and deal with overwhelm. And now part of what the work we do is look at how you can put mechanisms in place that aren't based around chemicals, essentially, whether that's food or whether that's wine, or whether that's cocaine. It doesn't really matter what it is. It's about finding that balance of activities that will help provide that selfcare. And that can range from anything from meditation, from walking, getting in nature, it could be colouring, and watching Netflix.

 It's a whole different range of things that people need to try so that they can experience what works so that when the crisis actually occurs when they find themselves at that breaking point, they've got these kinds of trigger points that will identify when it's tipping into crisis, or when it's manageable. Yeah, and of course, COVID has taken away some of that. So where people would previously be able to go to the gym, for example, COVID completely removed that. And so there are definitely additional challenges right now.

Katherine Ann Byam  12:46  

How can me as a family member, or you know, anyone, as a family member support their partners or loved ones? When do they recognise this as happening? How can I help? Like, is it okay for us to try to create, like a pattern interrupt? Like, what do you recommend? How do we go about this? I think it's really hard as a family member because we often see that destruction, or that kind of ripple and impact on our loved ones far before they do. So the biggest advice is to stay patient, which can be really, really hard.

And people often I've spoken to family members who've often said to me, I feel really guilty, but I don't want to stay with them anymore. And I think I'm a huge advocate for self-care first, regardless of what your loved ones are going through. And if as a loved one, you're feeling that you're doing as much as you can, there may come a point where you have to step back. For those people who are actually living and breathing it, then you actually have to make sure you've got self-care mechanisms in place first.

 And my best advice is to speak to family support, and there are so many amazing family support services out there that will be able to give more specific advice on what you can do. But I think it's about knowing limitations is a really fine line between kind of colluding and unintentionally supporting somebody's use of substances and being able to provide them with needed support as well.

Katherine Ann Byam  14:38  

So what about if the person seems to be in a depressive state? So what's the recommendation for people who are seeping into depression? I've read recently that statistics around suicides were starting to climb during this pandemic as well. What can we do for people who are going through that sort of thing?

Charlotte Hopkins 15:04  

Yeah, I'm a huge advocate for just asking for support. And I think you're absolutely right. The levels of suicide are rising as are the levels of abuse in our house are rising, as our alcohol levels are rising, as our just general, mental health issues are rising. All of these things are exasperated during this situation. So the best advice for me is to seek that advice. Now that advice doesn't have to necessarily come from a specialist service. And I think always seeing your GP is a really great starting point because they're in a position to then really understand the nuances of whether there's any family history of mental health, or whether this is situational.

And my biggest advice - if you do see a professional of any kind is to write down everything that's going on for you before you go. Because when we go in, if you're anything like me, you walk into that GP and all of a sudden, you feel absolutely fine. There's nothing going on, I don't really know why I'm here. So lots of people kind of forget what's been going on for them. And so writing down the kind of symptoms that you're experiencing is really important. I think having a really hard look, I'm a huge advocate of creating a diary.

So for example, when people come and work with us from a substance use perspective, what we'll often do is ask them to record when and why and what they're drinking or using, but also look at that mood, and what kind of was around that. Were they feeling low or depressed? Or were they actually feeling really excited, and you know, wanted to just have some excitement in their life. And what that allows somebody to do is really look at those patterns, and then take action. And when you're in kind of a depression or you've got some anxiety or whatever those feelings are that you're really struggling with, it's very hard to pull yourself out of that.

So having somebody who can almost be like an accountability buddy just to kind of give you a nudge to say, "actually, are you okay today?" or "do you need some space?" or "do you need to talk?" or "do you just need a hug?" So there's this spectrum of “I’m kind of feeling low in mood and I just need a little support," and then right on the other end, then there's this diagnosis of depression, which may or may not require some more medical intervention.

Katherine Ann Byam  17:40  

Perfect, Charlotte. Can you tell our listeners how they would be able to find out about your services? You know, this is obviously a choice that people make probably as a family, or maybe a very individual one. But how can they reach out if they want to get more advice or guidance from you? 

Charlotte Hopkins  17:56  

Yeah, we can be contactable via our website, which is www.kinbee.co.uk. And we specialise in providing support, education, and awareness around anything to do with complex co-occurring needs. So what I would say is we have a really great network of professionals that can be referred to or we can refer. I wouldn't say refer on your behalf, but we can advise to get in contact with and then on social media, anybody can just search for Charlotte Hopkins and anything around the happy pursuit of excellence and I should pop up.

Katherine Ann Byam  18:34  

Perfect. Thanks so much for joining us and for your guidance today, Charlotte. 

Charlotte Hopkins  18:38  

Thanks for having me. 

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020 When Labour No Longer Matters

About this Episode

Ten years ago, I realised that something was broken with the way I understood the economy. It wasn’t because I didn’t know the theory. It was that the theory stopped making sense to me.

The 17 Sustainable Development Goals came into being in January 2016, and act as the foundational lens under which to review the sustainability of our businesses, countries and entire planet.

The goal that threads my business together is 8 - Decent work and Economic growth

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Episode Notes

About 10 years ago, I realised that something was fundamentally broken with the way I understood business, governance and the economy. It wasn’t because I didn’t know the theory. It was that the theory stopped making sense to me.

I left my employers on a sabbatical year, not to travel the world (as perhaps I should have done) but to do an MBA. It was in that MBA year, that the idea behind the sustainable strategy business that I run was born.

My MBA was mostly traditional, and mostly taught the same old methods and processes, but for 3 glimmers of hope. I specialised in innovation, as this was clearly going to be the source for the radical changes the planet needs, and then I deeply sought to understand geo-politics, competitive advantage and inequality and I understood that my instincts were not wrong.

The 17 Sustainable Development Goals came into being in January 2016, and act as the foundation lenses under which to review the sustainability of our businesses, countries and entire planet.

One goal became passion in particular, although all are in some way key to my business, but this was goal Number 8, Decent work and Economic growth.

My business connects with this goal in various ways. My work with entrepreneurs is intended to support small and micro businesses to lift off with support throughout the journey.

My work with larger businesses and business executives, is to raise this heightened awareness of the deepening role that they will play in a future of sustainability and full transparency.

This podcast aims to bring these worlds together.

Let’s flip back to this topic of Decent work and Economic Growth.

Growth is something we all want and expect, it seems almost hard coded in our DNA to seek it. Yet growth is unsustainable without reviewing the way we look at the factors of production.

Some of the targets in this goal cover topics such as a focus on sectors that encourage employment opportunities such as sustainable tourism, opportunities for entrepreneurship and developing small and micro businesses through access to finance.

The pandemic has not only decimated the tourism sector and events industries, but it has also accelerated the exit from traditional jobs, retail and others, right along side a faster pace of digital transformation.

If you are over 30, you probably learned about the 4 factors of production, Land, Labour, Capital, and Enterprising spirit.

Yet here’s the thing. Labour is diminishing as a factor, while capital is accelerating, especially when it comes to technology.

Our system is set to destroy itself by destroying the middle class that fuels the global engine of growth, in addition to the fundamental real resources on which growth still depends.

Since the education of the 80s and 90s, we now understand capital in 6 more granular ways, and this may begin to shed some light on where we can go from here.

The traditional definition of capital included Finance, manufactured capital, and Intellectual capital. The modern more nuanced forms of capital include Human capital, social and relationship capital and Natural capital.

We have never asked governments or businesses to take account of the way they deplete the latter 3 forms of capital in their activities, but Environmental Social and Governance Reporting is beginning to change the playing field for businesses everywhere.

What’s inside ESG?

45% of boards reported in 2020 that ESG is a regular part of their update. This is good news, even if there’s still some way to go.

Under the environment pillar, we include topics such as climate change (Carbon emissions, Product carbon footprint, financial environmental impact, Climate change vulnerability) Natural resources  (Water stress, Bio diversity and land use, Raw Material Sourcing), Pollution and Waste (Toxic emissions and waste, Packaging waste, electronic waste) Environment opportunity (Opportunities in Clean Tech, Opportunities in Green Building, Opportunities in Renewable Energy)

Under the social pillar we have human capital (Labor management, Health & Safety, Human Capital development, Supply Chain Labour standards) Product Liability (Product safety and Quality, Chemical safety,             Financial product safety, Privacy and data security, Responsible investment, health & demo risk,) Stakeholder opposition (controversial sourcing), Social Opportunity (Access to communication, Access to Finance, Access to health care, Opportunities in Nutrition and Health.

Finally the Governance Pillar (Corporate Governance – Board Diversity, Executive Pay, Ownership & Accounting) and Corporate Behavior (Business Ethics, Anti Competitive Practices, Corruption and Instability Financial System Instability Tax Transparency)

Some might argue that Tax Transparency isn’t taking it far enough as an example, but these are meaty topics to get into for boards that so far have been used to having things all their own way.

ESG has been introduced to help stakeholder groups understand how ESG risks are being considered in the business strategy of the world’s largest corporations. Not providing an ESG report can harm a companys valuation, its access to capital and its reputation in the market.

ESG is a move toward having a more long-term view of a firm based on its decisions today. Its supporting the cultural shift from the quarterly short term decision making to long term impact. Paul Polman former CEO of Unilever famously didn’t hold quarterly reporting in high regard, as had his sight set on a more long term view of the company, as a long time advocate for more sustainable practices.

The rating agencies supporting these valuations include MSCI, Institutional Shareholder Services (ISS), Sustainalytics, and S&P Global are among the most prominent.

From a reporting perspective, what is material in a company that has truly adopted ESG in its way of doing businesses is Financial Materiality and Social Materiality, and they need to consider this impact across the full range of their stakeholders.

The guidance on ESG has been created by some reputable bodies, including The Sustainable Accounting Standards Board, The Carbon Disclosure Project CDP,  the GRI or the Global reporting initiative and the TCFD – Task force on climate related Financial Disclosures.

90% of S&P 500 companies are publishing CSR and or ESG reporting, although the level to which this is embedded can certainly be questioned.

What these considerations reveal is that we can no longer think in silos, and a decision maker’s role cannot be discipline specific. To embed change, a new decision making framework is needed across the board, including the nature of the information and data flows within that organisation, quantitative and qualitative.

The other hot topic is around the knowledge and capability gaps that need to be addressed throughout the organisation structure; data science isn’t the only important skill.

The implications for you dear listener.

If you are a sustainable business owner and not publicly listed you are under no obligation to comply, but I would recommend knowing your numbers anyway, as this is a good exercise for us all. Learning what and how to measure our carbon footprint and social impact would be powerful.

If you are a senior executive at a FTSE or S&P 500 firm, you should familiarise yourself with the guides around ESG and circular economy, and learn ways in which you can make a difference.

How is your board and business adapting to implement and embed ESG in its way of working? I would love to know.

Connect with me on LinkedIn and tell me what you think!

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019 The Knowledge Delusion

About this Episode

David Gurteen is a writer, speaker, and conversational facilitator.

The focus of his work is Conversational Leadership – a style of working where we appreciate the power of conversation and take a conversational approach to how we connect, relate, learn, and work with each other.

He is the creator of the Gurteen Knowledge Café – a conversational process to bring a group of people together to learn from each other, build relationships and make a better sense of a rapidly changing, complex, less predictable world. He has facilitated hundreds of Knowledge Cafés and workshops in over 30 countries worldwide over the past 20 years.

He is also the founder of the Gurteen Knowledge Community – a global network of over 20,000 people in 160 countries.

He is currently writing an online blook (a cross between a blog and a book) on Conversational Leadership.

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Episode Transcript

Katherine Ann Byam  0:45  Welcome, David. 

David Gurteen  1:37  

It's a pleasure to be here, Katherine. 

Katherine Ann Byam  1:40  

Wonderful. David, we met in February 2020. Do you remember exactly?

David Gurteen  1:44  

I remember. 

Katherine Ann Byam  1:46  

But this was a knowledge cafe that you were hosting at Regent University and the central topic was about whether or not universities remain relevant to preparing students for work. It was my first knowledge cafe and I loved the format. Please tell our listeners about knowledge cafes and why you created it.

David Gurteen  2:03  

Okay, we've got to go back a few years. We got to go back I guess probably to the turn of the millennium. I used to get involved in a lot of knowledge management conferences and other conferences. I guess throughout my lifetime, a lot of other conferences and workshops. And I was just really concerned that there were very many presentations. They would give a talk in short events. I was particularly concerned about knowledge management conferences because they were about learning, informal learning, about trends as a practice.

When you have a whole series of speakers on stage just talking about the audience, running over time, not giving opportunities for questions, that it was possible to go to a conference for the whole day other than luncheon breaks, not to get to talk to anybody. And I just thought this was crazy. It just didn't seem to make sense that we were still working in that old format. So I wanted to create a process of methods and events that was fundamentally conversational. So I spent quite a long time thinking about that.

And in September 2002, I ran my first circle knowledge cafe at the Strand Palace Hotel in Central London just a few 100 yards from Trafalgar square. And the idea of the cafe is really a very simple one -that's like an evening talk, typically lasts an hour or maybe two. There would still be a speaker, there will still be a topic but the speaker would only get to speak for maybe five minutes, ten minutes at the very most twenty minutes if it is an interesting content, because the whole idea of the cafe was for it to be about conversation, not about the speaker. And so the speaker would speak for a short while, pose a question to the group, and the people would be sitting in small groups of threes or fours, ideally at round tables. Those were not always available.

There would be no host facilitating the conversations at the table. I wanted everybody to maybe not have an equal voice. Because in many circumstances, people don't have an equal voice but an equal opportunity to speak. I didn't want anybody to be in control of the conversation, but I often used to say at the side I want the conversation a little bit like the one you might have done in a pub or in a cafe, a free-flowing conversation. 

Katherine Ann Byam  4:23  

There's a rumor that that's where Adam Smith came up with his best work, right?

David Gurteen  4:26  

A lot of people probably came up with the best work down the pub. People will speak. We'll have a conversation for maybe 15 minutes. Then, I'll simply ask a few people to change tables. And again, the whole essence of the cafe was informality so I didn't want some sort of contrived instructions as to how to move. I'd simply say, for a few people to move tables. You experienced this back at Regent University.

So few people move tables and we continue the conversation, same question, same topic. And we do that, typically three times, typically about 15 minutes, and at the end, we bring people together to have a whole group conversation. In the early days, I used to let them stay wherever they were. They tried to have a whole group conversation with people scattered around the room. And I soon realized that didn't work terribly well because a lot of people that are attached to each other will come to each other.

And I realized that it was not that difficult to tell people just to push the tables to one side, and to form a circle with the chance. And the great thing about that circle is everyone's equal, everyone's on the same level. I'm in the circles I'm hosting in the circle with them. I'm not standing out somewhere at the front of the room. Everyone can see and hear each other. It takes a few minutes to form a circle. And then what I didn't want was like so many workshops, people reporting back, somebody standing up, basically given a summary of what was discussed in their group. I wanted it to be as best they could have a larger group in conversation.

I very lightly facilitate that conversation. And I'm not there to add my voice, or to control the outcome. I'm just there to make sure, really everybody who wants to speak gets to speak. So we have that whole conversation, and we draw to a close because the usual question people say well, "what are the outcomes?" And I simply say the outcome is what people take away in their heads, which is actually no different to a conference. The knowledge cafe isn't the workshop for making decisions or whatever. It's for engaging in conversation, to learn more about a topic and make better sense of the world, to build relationships and a whole load of things that are usually seen as safe. It's not about making decisions but about having interesting conversations. So that's the very essence of the cafe.

Katherine Ann Byam  6:47  

I love this and what I found interesting about this particular cafe that I attended was that the audience were officially authorities right. Most of them were authors. They will actually want those papers or books of great content. so they are actually authorities in the space of education, but they all seem that (maybe that's unfair to say) as if they weren't comfortable with were going, where things were trending in terms of education, and the sort of informal learning that has been cropping up, not just in terms of your cafes, but even social learning online in different formats. So it was quite interesting to see the kind of fear as well, that what they had built no longer stood on strong footing. I don't know if you felt that nervousness.

David Gurteen  7:34  

I've learned not to feel nervous in the cafe. I haven't said in the cafes, it's the conversation that's in charge. Let the conversation take people where the conversation wants to take them. So I'm not necessarily looking for any particular outcome. I think with that particular cafe and lots of cafes, there's a vast range of opinions, and there's a lot of differences.

And it's interesting because people say to me "Well, what happens if things get argumentative, and people start to fight?" And if you noticed, in that particular cafe, at times there was a little bit of tension, but it never gets out of hand, I've never had to become some sort of authority facilitator to keep things under control. There is a little tension but it's not a great deal. And that's good because I want people's ideas to be challenged gently enough that they will stop and listen and not so aggressively when they're gonna get angry and dig their heels in.

So it's about dialogue. It's about learning from each other. It's about listening more than it is talking. And that wasn't a particularly good evening because remember, there were lots of different opinions. It's an interesting group because there were part of the academics there from the university, and then there were a lot of people from outside the university, and we were talking about education but everyone has enjoyed education. That evening did make for some very interesting conversation.

Katherine Ann Byam  9:06  

I think I'm going to take us now to a question I wanted to ask you last but I'm gonna ask it to you now, which is "how do you go about holding space for conversations with people who are diametrically opposed in their ideas and their opinions? We're going to touch on something that happened last week but before we even go there, how would you go about approaching that as a participant?

Unknown Speaker  9:30  

I mean, this is something that I've given a lot of thought over this last year or so. I should've given it a lot of thought over many years. But maybe this last year or so, I've made a little bit of progress in my understanding and my thinking about it because in some ways it's not much about the conversation, it's about people's beliefs and how people form their beliefs.

David Gurteen  9:57  

So we got somebody on the one side, who's hard left and somebody on the other side who's hard right. They have these fixed beliefs and they do battle in conversation. And so the question is, how do people form their beliefs? How do people come to beliefs that by any rational measure, don't make too much sense? And we tend to think human beings are rational creatures. The one thing I learned from experience, but also from other meetings this last year or so is that we're anything but rational creatures; the way we form our beliefs is something I've been looking for and just the nature of knowledge. So this is a bit of a long talk.

Katherine Ann Byam  10:39  

It's fine. 

David Gurteen  10:41  

We'll get there in a minute. I'm sure you believe that the earth circles the sun. I hope you do. Most people do. I think about 24% of Americans believe that the sun circles the earth so it's not everyone. But think about it. You believe it. I believe it. I believe it's counterintuitive. The sun rises in the East; it sets in the West. I said No, no, no. It's all an illusion. The earth is in fact, spinning and the earth is circling the sun.

Surely you say, "Rubbish!" The earth is spinning, I can feel it spinning. It goes against rationality in a way. But we know from our science and from the facts that it is indeed true. So how do we know that the earth circles the sun? If I don't have a degree in physics, I probably couldn't convince you from the basics that the earth circles the sun. If  I can't convince myself of the evidence, I would have difficulty.

We "know" that the earth circles the sun because somebody told us. We read it somewhere as a child. Somebody in authority, maybe a parent, maybe a teacher, somebody who we trust (that is the keyword, "trust") told it to us and we accepted it relatively blindly. And so this is a piece of knowledge that we claim to have, "I know the earth circles the sun." We don't know it at all. We simply trust somebody who thinks they know it. So that's the first little piece of that. Now think of human-made global warming, anthropogenic global warming. I believe it. Do you believe it? 

Absolutely.

Greta Thunberg believes it. I haven't read the scientific papers, I'm sure you haven't and probably Greta hasn't. If we read the scientific papers, could we make sense of  them? Have we read the papers by scientists to hold comfy, comfy beliefs? No. Do we know ourselves in a deeper sense that global warming exists?  No, we don't. Who do we trust? We trust the scientific community. Now, people like to say Donald Trump, and a lot of other people do not trust the scientific community. In fact they positively distrust the scientific community. Some of them probably fear experiments for very good reasons. So our beliefs are not founded on knowing. They're founded on trust. So that's the first one.

Katherine Ann Byam  13:24  

This is the fundamentals of the knowledge delusion

David Gurteen  13:27  

It's the fundamental of knowledge delusion. More people call it knowledge illusion but the more I think about it, it's a delusion rather than an illusion. If you stop and think about this, we know we don't know this stuff. You know it's a delusion. It's not just an illusion. And the other piece to this. So, this is true of our knowledge - most of our knowledge hasn't been gained empirically through experience.

 It's been handed to us, mainly through our education system. So we don't actually know this stuff yet start to look at people who've got these beliefs and how they formed those beliefs. Maybe have those beliefs questioned. [And a lot of the time, if people because of certain erroneous beliefs - maybe nonetheless seek erroneous beliefs and the answer is in a lot of the media] We need to give them better evidence. And our education system needs to educate them better in critical thinking.

That's so often the response, the interest to see what I've been looking at is because this is such a deep problem. I've been looking at it and questioning all of this and looking at the psychological research. The psychological research says, "No, if you give people evidence, and you train them to be better critical thinkers, they double down on their erroneous beliefs. It doesn't work.

 And as a law professor of cognitive psychology at Yale University, Dan Kahan, has done a whole lot of interesting research. But basically, I won't go into the depths of this. It's a little bit complex, but he's basically showing this clearly (politically with all sorts of views,) but the one main study was political beliefs. He's shown how someone's political beliefs will, shall we say, won't corrupt the numerical reasoning ability.

 And he's showing quite clearly that, the more capable somebody is in critical thinking, the more capable they are of cherry-picking the evidence that they need to support that pre-existing belief and building a strong case for it. So if you're on the left, you're going to cherry-pick the information that you want and build your belief. If you're on the right, you're going to cherry-pick different data and create different concepts.

And so, evidence and critical thinking I guess some of the time will work. But for other people, they will just double down on their beliefs. So you start to realize with those two little insights if you're willing to, the way that we form our beliefs or the way we defend our belief. There's a lot of common sense thinking that what we've lived for most of our lives is nonsense.

Katherine Ann Byam  16:20  

It's scary but it's actually evident in many different things, right? We talk about education on this topic and knowledge. But this is also evident in terms of whether you feel like you have more rights to live in a place than another person, or whether you have more privilege and all of this. It also gets into all of those decisions right. I was looking at some research done by a university where they gave two players a roll of the dice to face a team of monopoly. And the guy who won the first roll of the dice would get double the benefit and double the support of the one who lost that roll of the dice.

 And by the end of the game when they played that player who got the advantage at the beginning, he became more arrogant. He became more self-assured. He became stronger in his will and stronger in his imposition on the other player. And by the end of the game, he said that he won because he made better decisions not because he had an advantage. You see even in the game scenario where people know that it's rigged, they still cannot separate themselves from this feeling of "having all this knowledge" that they are somehow better than someone. So, this permeates all our society.

David Gurteen  17:34  

I think it's one of the things that we need to be taught. Somehow we need to come to the realization that we're not rational human beings. We are simply not rational. So for me, going back to your question about difficult conversations. It seems to me that before you can really have a difficult or sometimes impossible conversation across a device, I've got this list up here on my wall to remind me there are a few things that we need to accept. And, I'm not saying these are easy things for everyone to accept.

The first thing is we need to be prepared to question and revise our beliefs. We need to understand what I've just been talking about and be prepared to say, "Okay, maybe, after all, I don't understand this stuff. Maybe some of my beliefs about the world are erroneous." I'm more than happy to have a conversation to learn more or maybe help you talk and to learn more." So that's the first thing. Once you get to that stage, I did a couple of zoom knowledge cafes at the end of last year called "We must not be enemies. We are friends, not enemies." Because once you realize how we formed our beliefs, we shouldn't be fighting over some of our beliefs because quite simply, we got two ignorant people arguing over ignorance.

 And another very difficult pill to swallow, but if we can just suspend our beliefs for a while. Okay, let's talk about it. So we need to stop seeing each other as enemies. Two things we can do in our heads. And then we need to be prepared to actually talk before we disagree. So these are my prerequisites. We need to do it in good faith. So this isn't about trying to convince the other person, either directly or through subterfuge that you're right. It's about agreeing to come together in dialogue to search for, say the truth for want of a better word, for a better answer, for something that we both feel is maybe somewhat different to our polarized beliefs but we can both engage in. If we can do those things, we stand the chance of having a productive conversation.

 The problem is the prerequisites are pretty high hurdles. When it comes to a productive conversation, we need some rules when it comes to conversation. And we need some techniques, we need some guidelines as to how to engage in those conversations. Because if you've got two people with very conflicting beliefs, you can very quickly get into a fight. You need some rules upfront and I've created it with a friend in Canada, a guy called David Creelman in Toronto. We've put together a conversation covenant. It's just a fancy name for the simple set of rules and guidelines that people need to agree to adopt if they come to a difficult conversation.

Katherine Ann Byam  21:07  

I wanted to ask a final question, and it's probably more involved than the previous two that we had. But when we talk about the internet and all of the opportunities it has unlocked. I know that in the academic space, and over time knowledge practitioners as well have been excited by this idea of democratising knowledge, disseminating knowledge at a massive scale.

And now we're in a situation where at times this can be perceived as being counterproductive. So we've seen last week in the US, that a lot of (not that everybody knows what's the truth but) supposed misinformation coming out, invoking people to take certain actions. And then, as a repercussion of those actions censorship comes from social media houses. So what has happened and what can we do to continue to facilitate the conversation because if we shut down the conversation, we're not having it. Are we? So what do we do?

David Gurteen  22:17  

I think it's one of the biggest challenges if not the biggest challenge that we face right now in the world and the last question. We're living in a very complex world. In the last 75 years really, the world has become a far more interconnected complex place than it's ever been. We haven't really kept up with it as human beings. There were a few things that have happened that were not anticipated.

Everyone's heard of so-called filter bubbles and epistemic bubbles, and echo chambers. The filter bubble is where applications like Facebook and Google feed you the stuff that you like. The more it only gives you the stuff that you like, the more you search for stuff that you like, the more it doesn't give you the opposite points of view. So those algorithms are kind of working against you. So that's the circle filter bubble. How to avoid that? The other is the so-called epistemic bubble.

 And this is where we choose our social group, whether it's online or whether it's face-to-face. And when we tend to socialize with people like ourselves, and maybe similar education, similar backgrounds, similar jobs. We tend to have similar political and religious views. So that's a little knowledge bubble, if you will, but we're living in both of those bubbles cutting us out from some aspects of the outside world. We're not seeing everything. And then the other one which is a little bit confusing is the so-called echo chamber that often gets conflated with the concept of the filter bubble.

But if you go back and look at the original use of the word, the filter bubble, also the echo chamber is basically a phenomenon where other people discredit experts. So they cause you to lose your trust in things we believe we've gained from people that we trust. So if you want to change someone's mind if you're actually engaging in a sort of information warfare rather than try to discredit the evidence, discredit the person who's presenting the evidence. So an example of that would be trying to discredit Greta Thunberg to claim that there's a whole lot of money behind trying to influence the world to waste its time trying to make a woman.

So you ridicule her. Trump is pretty good at ridiculing people. He does it brilliantly, so it's "crooked Hillary" and "sleepy Joe Biden" and "Pocahontas." Just by labelling people with a little dog with a word or phrase. He's destroying a degree of trust in people. So this is information warfare. And I think this is the key to what's happened. We haven't realized that the web, Facebook, Twitter, what have you are the potential weapons of information warfare, we thought they were potential forces for good that we can share knowledge where we could connect with people. You can learn more about the world.

 But what we didn't realize was that a lot of people would see them as information weapons, a means of dissemination of false information, and a means of discrediting experts. And when you come to think about it now in the world, (I break the world into three groups) I think there's a large bunch in the middle who want a peaceful world.

This is where this thing goes back from left to right, there's a bunch in the middle, hopefully the majority who wants to see a peaceful world and feel that we can progress through full conversation through peaceful means. You then got a pretty large group on the other side, left or right, we're engaged in information warfare. They're playing by different rules. They're not looking for dialogue, they're looking for debates, they're looking to destroy the enemy through the publication of disinformation.

And then right at the fringes, you've got people who are more interested in what's increasingly called kinetic warfare, traditional warfare, they're the ones that want to go out and burn buildings down and shoot people. I hope these two fringes are really small, but there's a huge number in the middle there who are information warfare warriors. They think they can change the world by defeating their opponents through disinformation. And the problem is, as human beings, we're vulnerable to it.

Katherine Ann Byam  27:06  

I think one of the things I've taken away from history, from reading, from going through the archives of possibly what I learned growing up and what I learned when I became British, for example, and the difference is in the way the story is told, this was an example. That story is actually the most powerful force for any human, right? - the power of the story that was passed down from your ancestors, the power of the story you hear in school, the power of the story that's written in the textbook that's written by someone who wants to emphasize a particular point.

 Even with science, if you have certain people funding that science, that will also influence the story that that science tells. So the power of the story has become abundantly clear. And I guess the question I will take away from the session that we've had and my ongoing look into this topic is how do we create a shared story that we all feel that we can subscribe to? Your thoughts?

David Gurteen  28:09  

That's a good question, and then because we thought so far a lot about the problems and the issues and how do we move forward. I think, unfortunately, there was no silver bullet. And how old is Facebook? I think it was two thousand four - that's sixteen years. And I think there are two and a half billion people on Facebook. With almost 8 billion people in the world. Wow, that's 25%, isn't it?

I'm searching for (I won't say - "the answer"). Well in context, there isn't an answer, there's a response. There's a way forward. There's a direction. And at  the moment, we need to change the direction of our travel. We need to stop seeing (I think fundamentally) we need to stop seeing each other as enemies and start realizing that if we're going to create a better world, we need to be talking more and fighting less, whether it's information warfare or kinetic warfare. We need to be talking more about and understanding each other and reconciling our differences. We probably also need to be thinking about democracy and possibly rethinking democracy.

There's a lot of work going on with this so-called participative democracy where people are more engaged with the political process. Now this bigger part of the problem, both in this country with Brexit and in the States, the war is now between the left and the right. People have lost a lot of faith in democracy. So how do we address that? At the end of the day, it has got to do with conversation. That's the clue. Quite how we do it is another matter. Are you familiar with the concept of oracy? You come across that word, oracy? Not a few people have. Not too surprising. I can't remember, but the word was only invented in the 60s.

 I can't quite remember who invented it. We talk all the time in the education system about literacy and numeracy and how important they are. Numeracy, the ability to manipulate numbers. Literacy is the ability to read and write. We never talked about oracy, the ability to listen and the ability to converse, it's not on the school curriculum. It's just taken for granted that we're gonna pick it up along the way.

Now that there are a few schools actually in London that are teaching oracy.  They are teaching children how to think more practically, how to engage in dialogue, how to engage in debate to have constructive conversations with their fundamental teaching. So I think that's probably part of the answer (but of course, if we start teaching that in schools now) that's not gonna be a bit through for another 10-20 years or so. What can we do with us adults we're pretty much set in their ways. Do you have any ideas? Do you have any other thoughts around this?

Katherine Ann Byam  31:13  

I believe that there is no easy answer to this is one of the reasons we have this conversation. But the idea that I have is to keep putting it at the front of people's minds that they need to think differently from how they have in the past. So I see my role as a speaker, someone creating a podcast or someone, producing content for the Internet as a kind of provocative, as someone who puts new ideas, new proposed ways of thinking in front of other people.

And I've taken up this role, probably because my own story has been so diverse and so mixed, and I've had the ability to learn and appreciate different cultures from my own and have suspended my beliefs in order to learn what I needed to learn to adapt to different cultures, and I see it as my role to this experience to others. This is the only step I think I can take.

David Gurteen  32:10  

And I'm doing something very similar. We've held cafes that are face -to-face whether they are online or through the circle “blook” that I'm writing off the conversation leadership. It's all about trying to influence people who are prepared to be influenced and to start to think a little differently. But I suspect that's not enough. How do we get up and get on the hardlines? I think, you and I here, we're not necessarily pushing left or right agendas.

When we want to bring people together, re-examine their beliefs to lead them to a conversation, to figure out how we can best structure organisations and societies and institutions to create a better world, and not fight. Whether we come out with a left-leaning government or right-leaning government, (and personally I don't care too much), we just want to be, as a society, as a global civilization, we need to be making better sense of the world, and we need to be making better decisions. And that's the challenge we have for the next 10 years at least.

Katherine Ann Byam  32:31  

Do you want to tell everyone about your bolok and how they can find out more about you before we leave the session?

David Gurteen  33:34  

Okay, very simply, five years ago, I started writing an online book on what I called "conversational leadership," I won't go into too much detail there but it's basically about conversations. Oh it's not conversations; it's about leadership. So it's about each and every one of us taking responsibility for creating a better world, to see leadership as a practice rather than position of authority, and how we can help make a better world through conversation.

So that's the essence of the book, I call it a “blook,” because it's online - it's a cross between a blog and a book. I've been updating it literally every day for the last five years, and it's always a work in progress. I'm doing something called "working out loud," and I want people to give me feedback as I write my data to improve it. It's actually quite simple to find it. Just Google conversational leadership and you will find the book.

Go take a look. If you find things in there that you think I could be wrong, you find things in there that you think I could improve on, I'm looking for that feedback that's why I haven't written this as a conventional book. I want to engage with people. So that's fundamentally what it's about.

Katherine Ann Byam  34:50  

Thank you so much, David, for joining us. It's been a lovely conversation, as we would expect, and I hope to have you one time again in the future on our show.

David Gurteen  34:59  

I look forward to that and it's interesting to see how our views have changed, maybe in two years time.

Katherine Ann Byam  35:04  

Thank you, David, thank you very much. Enjoyed it. Thanks for listening.

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018 The Milkman for Beauty

About this Episode

My next guest Claudia worked in financial services for nearly a decade. Unfulfilled and miserable She decided to take some time off to work on an idea that had been niggling in the back of her head for a few years: The milkman re-imagined for beauty.

In her words:

 This was the start of my journey to starting Circla, born out of frustration on the amount of single-use plastic packaging in my beauty routine.  I raised pre-seed investment from Sustainable Ventures and in August last year quit my corporate job for good! The last year has been a rollercoaster, we have pivoted the business model twice due to Covid-19 and now finally about to roll out our new model across the whole of central London. I run the company by myself with help from friends and family.

Circla contributes to 6 of the UN Development Goals but our main focus is Number 12 - Sustainable consumption and production

We talked about:

  • Simple change in your beauty routine can save thousands of kilos of plastic waste ending up in landfill
  • Moving from a linear to circular business model while retaining convenience, price and quality
  • Staying true to your mission despite the challenges of 2020

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Episode Transcript

Katherine Ann Byam  0:01  

So welcome, Claudia. Welcome to our show.

Claudia Gwinnutt  0:48  

Hi! So great to be here. Thank you so much for thinking about us. And asking me to come and join.

Katherine Ann Byam  0:54  

Yeah, it's lovely to have you. And I'm really interested in Circla because it's a unique sort of business model. Especially in the sustainability space, I have not heard of a model quite like this. So why don't you tell our listeners about what Circla does and what it's about?

Claudia Gwinnutt  1:11  

Yeah, sure. So I think the easiest way to understand what Circla exactly does is that we are the traditional milkman-like service, and most people might be too young to remember what that is. But I think most people have an idea. But instead of delivering milk, we deliver beauty products. So exactly like the milkman, you can order the products that you need online, we have a whole range of different brands and products, we deliver them directly to your doorstep, you use them, and when you're done, we pick up your empty packaging, and then we deal with all the kind of faff around cleaning it and refilling it and getting it ready for use. Then you got a kind of filled bottle ready to go. So yeah, that's us.

Katherine Ann Byam  1:53  

And how do you separate this from your traditional recycling trash? Like, what are the rules?

Claudia Gwinnutt  2:00  

Yeah, so I mean, the way that it works is that when we deliver your products, we deliver it in a  Circla reusable bag, which we ask you to keep and you're obviously welcome to use it in the shops or anything else. On the day that we do the refill, for example, we get an alert that says, you might be running out of shampoo, and we message, “Do you need to top up?” “Do you need to refill?” Yep, we organise a delivery date. And while in this pandemic, or at the moment, most people are leaving it outside. And then we'll drop you a message to say when we're about 15 minutes away. Most people just leave it outside, we pick up that empty bag and drop off a new one.

Katherine Ann Byam  2:45  

Well, and what sort of network, how far-reaching is your organisation at the moment? Because it sounds like a logistical challenge.

Claudia Gwinnutt  2:53  

Yeah, so at the moment, we're focused on London. One, because you have such a high density of population. But it's definitely something that we're looking at at the moment is how do we grow beyond London. I mean, I think the answer lies in probably focusing on other kinds of metropolitan, high-density areas, and then looking at how you expand into more rural areas, you've also got kind of different shopping habits. Generally, the population in London is a lot younger, kind of much more used to delivery type services, and things like that. But you know, these are the same challenges that Uber and delivery face as well because they exactly work better in high-density areas. So I hope that we'll get to that challenge one day.

Katherine Ann Byam  3:42  

That's great. And in terms of Uber and delivery, etc, I was thinking about them in terms of picking up those things for you as well. You know it’s like almost a reverse model for them. Is that something that is actually done anyway, I don't even know if that's done.

Claudia Gwinnutt  3:59  

Yeah, it's not done anywhere. I mean, there are certain companies. I basically use a company every now and then, particularly during the lockdown. I treated myself to a monthly delivery of flowers. And there's this amazing company in the UK called Freddy's flowers. And they've actually arrived in a cardboard box. Actually, they're really really good with their packaging. It's most flowers we buy in the supermarket are filled with plastics. There's actually isn't and they've actually started because they've got such scale in London.

 If you leave your empty box the week before or the month before outside, they actually take it back. So there's definitely a lot of thought going into it. Companies are becoming more thoughtful around “if we're delivering a lot of packaging, how do we take that back?” I get my cute little pet dog the food and it arrives every month. Because part of it's frozen and it has these ice cube packs. They ask you to collect some of that insulation. And then you can keep it and post it back to them. Whether they're reusing it or not is to be debated. But I think what's more interesting is that companies are starting to think about that because there's a demand from consumers.

Katherine Ann Byam  5:14  

Now, that's really interesting. Can you tell us about your background before you started Circla? Because I think other people will want to know.

Claudia Gwinnutt  5:21  

Yeah. I didn't come from the beauty industry. And I wasn't even a hardcore environmentalist. I actually worked in Finance, finished university, joined Barclays, worked there for about under 10 years. Quite scary to say it really shows my age. There was nothing necessarily wrong with what I was doing, I actually had a really great role. I've been given loads of great opportunities. It was just that inside of me, I was like, “this is not my purpose, I'm not feeling fulfilled, there must be something more.” And then that kind of started my search for it.

Katherine Ann Byam  6:02  

Great. So I wanted to ask one more thing about your product. And that is really what's in it for the consumer, like, what's special about the product itself? Is there a price differential? Or is it just that feeling of being responsible?

Claudia Gwinnutt  6:18  

I think the main part of it, I think, is the kind of feel-good element that you're not contributing to waste. But I think the other part of it is when you look at sustainability. For example, a lot of beauty brands and products of brands telling you lots of stuff. And for consumers, it ends up being a bit confusing, overwhelming, what to believe, what is good, what is bad, should I be buying this, or should I be buying that.

So, I think one thing that we should start to care is we make sure that the brands that you're actually buying have been kind of thoroughly vetted, you know, not just from their products are really great, and we love them, and they really work and feel gorgeous in your skin or in your hair. But actually, the company itself is also doing good, you know, because I think one thing that will make sense for me is, okay, I'm solving this packaging problem. But then I'm working with a company that, you know, doesn't pay a fair wage, or has no idea about their supply chain. So it's much more holistic than just the packaging.

I think that's one of the bits that we do some of the work for you. So you can rest assured when you're buying from Circla, you're also getting a really great product from a really amazing brand, who's committed to doing cool stuff. The other part of it is, we try to reward positive behaviour. So there are other kinds of refill companies that have come out which have put big deposits on you being able to use the packaging. And for me, whilst that might make sense from a business perspective, and commercially,

I just felt like it’s a hindrance to the customers. I really believe that making things mainstream sustainability-wise is like, it needs to be the same as it is today, but better for the planet. And therefore we reward positive behaviours. For every bottle you return, we give you points which you can use as a discount. So the more you refill, the cheaper it gets. And that's my ethos. I mean, it may be we have to, we might have to change it in the future, but I hope not. Because I think that's kind of the core of what Circla is about. And I think that's why customers choose us.

Katherine Ann Byam  8:30  

So you've kind of gamified the process as well.

Claudia Gwinnutt  8:33  

I mean, we've got some exciting things and plans. One thing I would love to have is that the minute someone buys a product, they can see the direct impact of buying that product, and also their kind of collective impact. The more that they use Circla, they can be like, “oh, I've saved this much in waste,” or “this much in CO2 and emissions and etc.” That's our kind of roadmap for this year. And then you can also do it collectively. As a brand, we've done this. But yeah, I think there are a lot of people actually wanting to see in actual numbers that they can believe in the good that they're doing.

Katherine Ann Byam  9:10  

Now, that's super important, I think. So the last question is going to be around the challenges of getting a sustainable business off the ground. Tell us about that journey, and what you've encountered, and how you've gotten over it.

Claudia Gwinnutt  9:25  

Our journey has been a little bit crazy, because actually, before we had this model, our model was focused on hotels, and a B2B model for refills.  think all those hotel amenity products, enormous amounts of waste. And in April of last year, we were due to roll out three commercial pilots with hotels to test this business model. Obviously, COVID happened and that rollout didn’t happen. And I guess the year 2020 pivoted into this new model. But I think, more about your question around the challenges of having a sustainability brand, is to have a bit more patience, because things are sometimes harder to do. And you can't just go in, you need to do a bit more research into what or who you're supplying things with? And how does it really work? And is it truly sustainable? I think the second biggest challenge is that you know, you've got to be really realistic to your customers. Most people who start sustainability brands are so passionate about the environment, and they immediately think everyone else is as well. And we all want that. And I do believe that everyone has good intentions, but you have to be realistic too - like the busy mom, who has got no time to go to refill shop or the times that you're out with friends having a coffee, and you have forgotten.  You have to remember that that's not that how we might want people to live their lives is not how they are living their lives. And I think that's, you know, a really interesting challenge for sustainable brands.

Katherine Ann Byam  11:10  

I think one of the biggest challenges I found, at least in actually working with the group where I met you and looking at sustainability in general, were a lot of small players trying to grow an idea. It's the same idea, but in small little pockets everywhere. And I guess my question is around how can we make this more sustainable for ourselves? You know, I think even before we got live on this call, we talked about this, this idea of being this entrepreneur who's doing everything, and maybe one of the questions I have as well is around things like franchising, like, how can we scale this? What are your thoughts on that?

Claudia Gwinnutt  11:49  

Yeah, It’s really interesting, I completely agree with you, I think there are two things. The reason why sometimes they stay in small businesses is that consumers tend to not trust really big brands saying they're doing sustainability. But on the other hand, is that all those small guys keep themselves so authentic, it means that it's quite difficult to grow because it can be really, really expensive. And also sometimes when you see eco brands becoming corporate and big, all of a sudden, the loyal customer base actually starts attacking them.

 I think that was kind of the case of Oatly, for example - the oat milk brand. They took money from a massive VC firm, I think in the US, and they got obliterated online for it. Those are the bigger kind of challenges I think you face. For us at Circla, I think one of my biggest focuses for this year is a collaboration with other brands and tapping into each other's communities. Because, I think not to see each other as competition, but to see us like actually, we're all working towards a greater goal. So I'm desperate to work with meal companies that are maybe serving healthy local, vegan food, or organic food delivery companies, or anything like all these different sustainability-type products that exist. How can we actually come together and find a way to promote each other, whether it's your delivery of operations, or logistics, you know, marketing each other? Because that's how I think we become really scary and competitive to some of these big brands when we start working together.

Katherine Ann Byam  13:37  

Yeah. I like this idea. Finally, any advice for other sustainable brands like yours.

Claudia Gwinnutt  13:45  

My biggest advice is, you're gonna hear “No” so many times, and there's going to be people who don't believe in what you're doing. They're going to give you a million reasons why it won't work. And it comes in a day for people who run a company, they want you to accept that it's just not gonna work. But I think if you've got a really great idea, and you're finding a way to test that, and you really believe in it, you've got to have just a really hard skin and believe in yourself and be able to pick yourself up. Because there's gonna be great days when you get invited onto a cool podcast, and then you're gonna have days where no one buys your product the next day, and no one is interested, and everyone's telling you that it's not going to work. And finding a way to get that kind of thick skin to keep going and believing in yourself, and being patient with the process I think is my biggest piece of advice. 

Katherine Ann Byam  14:40  

Wonderful! How can people find out more about you especially I know that you are based in London now but how can they find out one about how to buy your products but also about how they can work with you and support you?

Claudia Gwinnutt  14:52  

Yeah, definitely please visit our website. It's www.circla.co.uk . You can also find us on Instagram, we're at @circular_., I'd love to hear from anyone who'd like to collaborate. You know my emails, claudia@circla.co.uk. Find me on LinkedIn. I’d love to speak to you and also really happy for anyone who is based in London if you'd like to try Circla and you can get 20% off with CIRCLA20 at checkout. So please come and try us.

Katherine Ann Byam  15:26  

Wonderful. Thanks for joining us, Claudia. 

Claudia Gwinnutt 

Thank you so much. 

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017 The Plight of the Artisan

About this Episode

We are often the architects of our own demise. We choose fast fashion over slow, cheap and convenient over niche and artisanal, and we perpetuate the challenges of a fairer distribution of wealth.

Today, I’m offering up an Idea and a call to action to all of you. Build and patronise a new amazon for the artisans. Make it easier for voices like my next guest, Antara Chirpal, to have her products reach the mass market in a more direct way, without having to spend more than 50% of the retail price on ads and middlemen.

Antara Chirpal is the founder of Maya Weaves.  This is a social enterprise with an artisan cluster of more than 200 grassroot artisans for handmade fabrics, Teracotta and hand embroidery.

The work unit is located in the interior of West Bengal. Maya weaves does handspun, handmade cotton, khadi, mul, linen, silk, Tussar and Jamdani stoles, sarees, and much more. 

Antara is an ex investment banker (with American Express Bank) turned social entrepreneur. She is championing the cause of responsible consumption and production. From the UNs 17 Sustainable Development Goals.

Today she shares with us her experience in a world of grassroot artisans: the joys and the struggles.

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Episode Transcript

Katherine Ann Byam  0:03  

I started this podcast to give voices like the one you are about to hear today the opportunity to be heard. These are the voices of hardworking skilled people who trade in art and the craft that is no longer known to many. Fast cheap fashion has created livelihood for some, riches for few, and left the artisans with a much smaller piece of the pie. Let's get into this. 

Antara Chirpal  0:15  

Thank you so much. Thank you for having me over Katherine. It's lovely to hear from you.

Katherine Ann Byam  0:10  

It's really a pleasure for me to give voices like you an opportunity to be heard. And this is the point of this podcast really. 

So I wanted to get into why hand looming is such an essential part of Bengal culture?

Antara Chirpal  0:30  

Handloom is an essential part of Bengal culture mostly because of the ecological conditions. The soil by the bay of Bengal side in the whole belt is very rich and the mineral specifically they give a certain kind of cotton because of which the weaving as a practice as a livelihood started in that belt. And I think, its earliest record of sari weaving in the district goes back to the 15th century and after that, it went to the 16th to 18th century of Mughal patronage and the British patronage. So, firstly ecological conditions, soil and also logistics plays a very important part because they could be exported well from there.

And surprisingly that kind of cotton is not found anywhere else. The kind of cotton which is grown in those beds. And during the partition of weavers who were in Bangladesh, they actually switched over to this side of India and they continued. 

Katherine Ann Byam  1:58  

It's interesting. And so essentially all of the people have a sort of tradition, sort of ancestry of weavers.

Antara Chirpal  2:06  

Exactly, If you go to those belts, they have a lot of them because they have a tradition of weaving or hand handicraft which is kantha which is very typical here. So even those who are not selling, they were making it for their daughter's wedding, for the birth of their children, for giving away on occasions. So, it's not only a handloom and handicraft which is popularly known as kantha embroidery all over and it's beautiful. 

Katherine Ann Byam  3:02  

And so, what took you away from Bengal at first? You told me that you had an opportunity to to move and to travel and build your career in another area. What took you away from Bengal and then what made you return?

Antara Chirpal  3:17  

Actually, my father was an electrical engineer. We are Bengali. I'm born in Bangal and we are Bengalis basically. My father was an engineer and his job required us to move all over India. So I basically did my schooling outside. And after my graduation, my post graduation, my master's, I'm feeling I did something. After that, as luck would have it, (as I have said, I was an ex-investment banker in American Express Bank and Amex had only four to five branches at that time in India) I got a call from the biggest branch, the central branch which is in Delhi. And so there was no looking back, no thinking overall.

So that was a good corporate life which was calling me and so I just jumped onto it. And I had been an investment banker and it went very well. I had a lot of promotions back to back and a lot of increments of everything. But then after a little while, I used to travel back to Kolkata, Bengal to meet my parents and all my relatives who are all there. But when I came back, I really could see the difference in livelihood first of all. There is a remarkable difference in everything in the you know the way people live, the way people act, and in everything. What could I say? I mean, there was a cultural shock for me.

And also I thought I started having some identity which I never liked, which I never bothered about when I was in Bengal because I was in Bengal with all the Bengalis. (So in order to cover nation ) Maybe in order to give a Bengali identity to myself, I started leaning over to this handloom and hand embroidery for which I could feel I can connect with it. I could feel that this is the way I can bridge a gap and give me some identity as a Bengali and not as a corporate investment banker. And by that time, I could realise I could feel my love for Bengal because I had started to miss Bengal, staying away from it for so long all by myself because at that point I was staying alone and working. And I don't think of leaving it at all.

Katherine Ann Byam  6:57  

I congratulate you and your success. It's really tremendous to listen to your journey because I know how many people look at the big cities when we're growing up. "Yeah, I think this is what we want." But when we actually have it, we realise there's more to this. And there's a lot that we took for granted perhaps.

Antara Chirpal  7:39  

So today I feel proud to show my products and to tell you about my things. I often talk about handicrafts and handloom people. I love to speak Bengali because very few people speak Bengali in Delhi. So I believe it just took on from there I guess.

Katherine Ann Byam  8:02  

It's quite remarkable actually how much success you've had. And I wanted to touch a little bit on some of the types of buyers that you have. So tell us about some of the calibre of buyers who come to your product.

Antara Chirpal  8:18  

I started with one of the A-listed designers, the designers whom we used to see on screen at Fashion Week and I approached one of them at the very beginning and I had a thunderous response. They keep telling me they love me. They called for an appointment for the very next day. And that day, I was sitting with one of the stalwarts of Indian fashion industry. Actually my learning from that side is how to conduct business. [They would tell me the kind of the sponsor monitor cases,] Let me tell you something about this person I remember. Once I was talking about the mulmul saree, he said "See mulmul is a good concept, but as a saree, you should add some weight by the selvedge. Why? Because if you use a mulmul saree, it gets between the legs while walking and women don't like that. So you should have something which adds weight at the edge at the selvedge." So that's what we did. 

Katherine Ann Byam 

And so tell me a little bit about the middlemen. Do you have any middlemen in your current business and if not why?

Antara Chirpal 

Oh, I don't have any middleman. As you know I come from an artisan background. Maya Weaves is actually founded by my aunt and myself and my aunt is a national awardee artisan. And I have been there since my birth. These weavers that we have, they have been with us for the last 15 to 20 years. My dad and my mother passed away. My dad is in Bengal. I mean they come and they stay in our house. They cook and they're like a family to us. You know we are there for their marriage and every occasion so they're like a family.

And so there's no middleman involved. But the middleman are these men who are genuinely ex master weavers, they give employment to these weavers throughout the year. Whether there is a high demand or a low demand, they make sure that their looms are going right. So I went to this master Weaver. He called me and I went there because I just wanted to learn something and I could see no looms. I said, "Well, what happened to your looms?" He said, "No, my weavers are coming." And the moment the weavers came in, they were kind of looking at God. When they were looking at the master weaver, they stood up.

And when this person took a seat like a king, they were sitting only. So, they treat him like a god and actually that opened my eyes. Because why do they love him although he is no longer weaving and he is a middleman, why do they love him so much? Because they gave them employment. They give yarns to these weavers. Whenever they say they need money, these are the first point of contact they go-to for any medical or any emergencies. So that is one side of looking at it.

Also at the same time, I know so many, not only I would say people or groups or say corporates, they work as a middleman and you know, they charge a bomb as commission. Right. So they hike up the prices. See I give him something for 10 rupees and by the time it reaches you, it becomes like maybe 50 X or 60 x. And trust me, I'm not exaggerating when I say 60 x.

Katherine Ann Byam  18:12  

Now that's what I thought would be the case you know, that actually the price the loomer receives is so far from the price the purchaser or the consumer buys it at.

Antara Chirpal  18:27  

And lastly, what happens is that ultimately, the weaver or the or the end artisan who was doing it suffers. One middleman adds up to more middlemen. That is the problem. Ultimately there is a small middleman, and the semi-big, and the big, and the huge one. So it adds up to that. So the concept of the middleman, I don't know how to take it away because at the end of the day, the grassroots artisan, they need a market approach. They need people to market their things. But there are two kinds of middlemen I would say. One is the good one, good cop and bad cop kind of thing.

Katherine Ann Byam  20:41  

I completely understand that and I think it switches us on to the last question I want to ask you which is the challenges that people still face. Even when you have been able to find a situation where you have a middleman who is for the people, so someone who's responsible and considering (Right!) the balance of a time, what are still some of the challenges that people face in terms of being able to sustain this business?  

Antara Chirpal  22:14  

So, first is decreasing demand because of huge expenses not because of the product but because of the middlemen. The prices increase and people lose interest. So that is one because of the inflated prices. And second is working capital or financial problems. For example, if I have to do inventory and I want to do stockpiling for myself, I need a huge capital. So, that is a problem.

So in fact, a lack of data awareness about all the funding agencies at the government that has a lot of schemes for us and for the weavers and also for all the artisans. There's very little knowledge about how to go about it like knowing what documents needed. So actually people move on to these micro lending houses. If you go to the villages, there are like microlending agencies who lend to these weavers, artisans at a very high interest. And they collect weekly interest from them.

They go door-to-door to collect the interest. So ultimately, people fall for these agencies, but they have high interest rates and their work ethics are also not that good. So working capital, I would say, is the second biggest problem. And then they have a lack of knowledge about latest designs or the correct market demands, which is another. Maybe I know what is good in my area or in Bengal.

So people don't even know what is selling outside Bengal, forget about abroad. Within India also the nice thing is in Bombay it's a different taste, in Delhi different. So, there is a lack of knowledge about these market demands, all of these demands and then the new generation is not interested I think I have seen. First, a handloom handmade product takes a lot of patience and a lot of days.

And as I have said, there's employment. So they look for more kinds of regular employment even if it is less. I know a lot of people in my area, they are doing the labour work of a carpenter or a house cleaner or a sweeper or something. I have spoken to a lot of them. They come from the weavers family but they have left weaving and they have come to the towns and cities which give them better employment. So that is another problem.

Katherine Ann Byam  25:44  

And when you say better, what's better about it? Is it just the consistency?

Consistency - that's it! Yeah, that is what people want. I work for 30 days, and on the 31st day or on the 32nd day, I have my salary. Right. So that is the only thing; whereas for handloom or handmade, people make it but maybe orders are not always coming in. So what they make might not sell, and they might sell it for a much lesser price because they have to bargain, make demand, and make people understand the value of it. They have to sell at a lesser price.

And then I would say some doing for bulk exports. I know a lot of people have very little info about exports and they're very scared of export rules and regulation and the technicalities or the bureaucracy of export. So many of you might want to buy things from them directly. But these people are very sceptical about exports going in. They would rather sell it to somebody who's standing in front of them at a lower price than get a good price or a good deal or a correct deal I would say.  Now it's really fascinating. I'm so glad you came and you shared this story with us. I guess the one thing I'd like you to share with everyone is where you see the industry going and how all of us can support it.

Antara Chirpal  28:17  

The handloom thing is a backbone of I would say of any growing world I guess ultimately. I know my daughter goes to school and they are taught at an early stage how to save the planet, how to save water, and how to do things which I would say honestly, I was never taught when I was in school.

Katherine Ann Byam  28:42  

Yes.

Antara Chirpal  28:43  

So the world is going towards that and in slow fashion, the sustainable use of all the resources is one of the important things that is going to define how our kids are going to live their lives. Handloom or handicraft is the backbone of all these because you know handloom apparels are essential for us. Apparels and food that we eat are essential to our lives. I have seen also after this pandemic, I've seen a thunderous response. People are loving it. People are wanting it.

I know a lot of companies which are 100% using machine powerloom products. They want to work with hand looms. They are kind of sampling with handloom products and people are aware. People are getting close. Everyday, I get so many requests on my Instagram, although I am not very active on Instagram. I don't have many followers on Instagram, but people that I love show they want it in their lives. The fabrics they want, sometimes they want stools, or scarves. They want to make garments.

They want to use handloom handicrafts all the way. I would say I think it's a very good time. And it's a booming time and I would request this awareness that is already there because of the pandemic, I hope it doesn't die away once it is all over and done and dusted. People should not forget that it can come again. And we should not think of temporary plugins. Instead, we should think of something which is a long haul. And we should use sustainable products or sustainable resources.

And this awareness should be there. You know some countries I think have never connected before pandemic or connected with you before pandemic but the kind of response I have gotten from you and a couple of more people. So this enthusiasm, this response should be there. We at the grassroots level are always there. But we need people like you to hold us up, to make our voices heard by people and to let them know about our stories, I would say. 

Katherine Ann Byam  31:27  

Thank you so much for sharing that. I think it's such an important story to share. And I love what you're doing and the commitment that you have. Congratulations on all your success. And I will definitely share about my weaves as we go through the year.

Antara Chirpal  31:41  

Thank you so very much. I must give it to you for doing such commendable work. I know you are having a lot of things to handle but then this is totally just applaudable.

Katherine Ann Byam  31:56  

 Thank you very much.

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